Clients: Chevrolet, GMC, Buick, and Cadillac-Partnered with agency teams to translate business objectives into actionable media strategies.-Lead new channel activation for paid search media and crafted activation teams to manage campaign performance.-Collaborated with media director to assess and optimize performance against target KPIs. Presented findings regularly to senior department leadership and agency partners.-Project managed for cross-channel and globally-located activation team of 300+. Routinely provided feedback and development opportunities for team leads and direct reports.-Lead cross-department collaboration for process automation. Drive product buy-in for high-impact Publicis Groupe tools, driving increased revenue and strong performance for clients.

Clients: Chevrolet, GMC, Buick, and Cadillac- Collaborated with clients to develop quarterly campaign strategy, withmeasurable success criteria and data to illustrate testing and future-proofing opportunities.- Supervised global campaign management teams of 200+, providing feedback on campaignperformance and professional career growth opportunities to team leads.- Automated operational processes in partnership with data teams leveraging SQL, Alteryx, Tableau, and PowerBI.- Presented account performance to internal leadership and summarized key findings in casestudies for use across other teams.

Clients: Gap, Gap Factory, Banana Republic, Banana Republic Factory- Managed 10+ distinct markets (50+ programmatic media campaigns), inclusive of international activations in North America, EMEA, and APAC.- Partnered with 5+ direct client contacts to identify KPIs and quarterly strategy for testing and future-proofing.- Developed 5 automated dashboards leveraging SQL to eliminate manual legacy processes on this team, saving an estimated 100 hours annually. - Managed a team of programmatic coordinators, providing weekly performance coaching and professional development mentorship to define and track towards career goals.

Clients: Sephora- Managed 50+ programmatic campaigns, leveraging a mix of ad formats (standard display, rich media, video, and native) while tracking to client-defined KPIs.- Collaborated with client contacts to provide weekly, monthly, and quarterly performance reporting and to develop strategy for upcoming paid media initiatives.- Developed refreshed creative management process, integrating client and agency feedback - improving time efficiency by 400%.

- Completed rotational program of 11 media channels, with tactical training in paid search, social, influencer marketing and programmatic.- Integrated into the programmatic channel, owning campaign management, budgeting, and creative strategy during a 6-week placement.- Leveraged trainings and project work to transition to a full-time programmatic coordinator following the end of the summer programming.