• Successfully increased strategic capabilities and business development, overseeing teams of 125+ focused on driving local media sales and generating yoy incremental revenue.• Directed print shop operations and strategic planning, including a print shop with roll-to-roll and direct mail printers with the capability to print 12,000 billboards per day.• Delivered executive leadership across strategy development and operational planning, building a positive culture focused on increasing efficiency by 25% through business process improvement. • Built a network of 300+ field merchandisers to install billboards across more than 120,000 retail locations by deploying innovative human resources strategies and partnering with strategic companies.• Implemented a technology-driven revenue operations division that generated numerous sales opportunities with small business owners from across the United States.

• Steered product development and project management to support manufacturing; managed and allocated $2.1M in production budget funds and approved expenditures to optimize spending and profitability.• Managed a team of 5 and devised robust sales strategies to increase points of distribution, consumer awareness, trial, conversion, and user acquisition; achieved sales goals of $950,000 and service targets.• Liaised with customers, management, and sales team to understand customer needs; established strategic partnerships with suppliers, manufacturers, and industry experts to develop and improve products.• Developed marketing strategies to promote new products and gain market share; expanded market penetration and sales by leveraging supplier relationships and overseeing negotiations, resulting in a 30% increase in revenue.

Consistently monitored production and supply chain operations, identified wastefulness and areas for improvement. Implement strategies to make operations as efficient as possible. Managed Signage installations jobs for top 25% of the portfolio and strategic accounts.