Integrated Planning Senior Associate
CurrentWorking specifically on the Warner Bros. accountResponsibilities within the role include: - Work cross-functionally with internal teams and vendors to develop and execute media buys - Steward campaigns, which includes daily campaign activation, management, optimization and post-campaign reporting with the ability to handle multiple campaigns simultaneously- Audience targeting on campaigns and assist on custom content programs- Budget management: own budgets and optimize spend evenly throughout the campaign- Vendor management: support on client presentations and other client facing deliverables- Collaborate with internal teams and vendor partners to successfully execute campaigns- Manage tactical planning work to issue RFP’s, select media vehicles, mapping and negotiating using various planning platforms- Generate and deliver various media reporting to account teams and internal finance teams both on scheduled and ad hoc basis- Assist with campaign set up and execution including order letters, specs, creative rotation and billing documentation- Assist with daily client communication (email, calls, and statuses per week)