Christopher Root Email & Phone Number

Denver, Co, Us

Denver, Colorado, Us

Overseeing multiple paid media channels, including Facebook, TikTok, LinkedIn, YouTube, GDN, Taboola, G2, Discovery, Quora, MNTN, and Partner Stack and managing over $500k in budget a month.Collaborating with BizOps and Analytics teams to develop comprehensive reports on the entire sales funnel, executive reports, daily performance reports, prospecting lists, and retargeting lists.Contributing to the establishment of accurate touch modeling and reporting for paid performance across all channels.Formulating paid demand generation digital strategies, setting budget objectives, monitoring performance, and optimizing campaigns.Managing a team of marketers responsible for implementing paid media strategies across three business lines.Providing weekly, monthly, quarterly, and annual reports on key metrics and campaign performance across all channels.Monitoring the competitive landscape to gain valuable insights and improve lead generation efforts.Initiating the implementation of new channels and strategies.Overseeing Housecall Pro's paid affiliates program.

Englewood, Co, Us

Partnered closely with key stakeholders and channel managers to develop and optimize digital strategies, campaigns and offers; media budgets, pacing and reporting; cross-tactic test-and-learn agendas and digital targeting and attribution enhancements for internal brand clients in accordance with business objectives while also working with digital media and website tactic teams and analytics teams to maintain quality control of campaigns in-market and continuously evaluate and improve performance against goals and benchmarks. Improved cross-tactic communication and processes for more efficient and effective digital campaigns. Acted as a liaison between multiple lines of business, brand/product owners and Digital Center of Excellence, particularly in terms of cross-channel strategy, goal setting, testing, budgets, and reports.Created and lead digital marketing initiatives to meet business goals and adhere to digital/online marketing best practices while managing budget allocation, spend, pacing, optimization and reporting. Tracked, organized, and reported on tactic budgets, spend, pacing and test-and-learn programs across multiple tactics (website, programmatic, display, social, mobile, video, search, etc.).Worked closely with the Account Planning and Optimization Manager to support allocation of digital funds, pacing, reporting, tagging, data collection, martech and data collection/analysis.Organized media tagging, data sources, collection and streams to be used by all tactics for targeting, reporting and attribution enhancements and actively support AdOps.Partnered closely with media tactics, website, creative, finance and analytics teams on all digital strategies and initiatives while continuously improving digital targeting and attribution.

Colorado Springs, Colorado, Us

Created and managed inbound marketing campaigns for a portfolio of clients.Developed lasting relationships with inbound marketing retainer customers and ensuring ongoing customer success.Identified clients’ business objectives, challenges, and key success metrics.Tracked, synthesized. interpreted and translated campaign data into tangible, action-oriented strategies that increase open rates, CTR’s and conversions for clients.Managed and kept track of client tasks, deadlines and priorities such as website content, social media updates, website analytics, and improving marketing campaigns and initiatives.Prepared & presented SEO, social media, and email marketing performance reports.Worked with an inbound marketing specialist to complete technical tasks.

Calhan, Us

Managed a digital marketing team that ensured all project deadlines were met. Collaborated with a team of marketing managers to develop multiple successful advertising strategies, significantly improve client retention rate, & expedite project completion by streamlining processes & policies.Lead point of communication between clients and Integrity Marketing Solutions. Segmented audiences within the CRM, wrote targeted emails to each group, and set-up automated campaigns & journeys that generated both new business and online reviews. Developed the SEO strategy for all clients and organized tasks for assured completion. Provided data analysis from Facebook Ad accounts, Google Analytics, & email marketing performance from reports for clients and IMS.Strategically aligning new clients & current clients with programs or digital marketing solutions that fit their needs. Helped develop a scalability strategy that increased revenue, cut costs, and improved efficiency across the board.

Calhan, Us

Lead point of communication between clients and Integrity Marketing Solutions. Segmented audiences within the CRM, wrote targeted emails to each group, and set-up automated campaigns & journeys that generated both new business and online reviews. Developed the SEO strategy for all clients and organized tasks for assured completion. Provided data analysis from Facebook Ad accounts, Google Analytics, & email marketing performance from reports for clients and IMS. Strategically aligning new clients & current clients with programs or digital marketing solutions that fit their needs. Helped develop a scalability strategy that increased revenue, cut costs, and improved efficiency across the board.

Lakewood, Co, Us

Created and presented a paid media and inbound marketing plans for CCU Athletics to the director of athletics and marketing. Developed relationships with multiple departments and donors that led to the funding for CCU Athletic events.Provided key market research & analysis of student body perceptions & behavior to the Director of Athletics. Worked to change student behavior & over the year increased student attendance rate at sporting events through digital marketing efforts.

Colorado Springs, Co, Us

Curated industry content & set social media posting schedule each week. Provided social monitoring of brand keywords across multiple platforms.Provided market research and analysis for a target audience to executives.Worked within the company website to help optimize and move forward SEO initiatives through keywords, blogs and improved CTAs.

Denver, Co, Us

Coraopolis, Pa, Us

Tyler, Tx, Us

Bachelors Of Science, Marketing

Bachelors Of Science, Business Administration

Bachelor Of Arts - Ba, Psychology

Education record