Christopher Rushton Email & Phone Number

Solihull, West Midlands, GB

Solihull, West Midlands, GB

Solihull, West Midlands, GB

Wolverhampton, West Midlands, GB

• Create, develop and implement a B2B Marketing Plan for the university, focussed on the promotion of the University’s business services, identifying key opportunities for growth
• Work with in-house copy and design team to produce B2B focussed marketing materials for internal and external audiences
• Organise, promote and attend B2B events, complimenting the University’s B2B agenda as well as student entrepreneurship
• Develop and implement B2B website overhaul, offering customers a consistent journey across the University for business services

London, GB

• Marketing lead on multi-channel (Print, Digital, Customer Comms) delivery of new and updated product and operational proposition launches and campaigns across Personal and Business banking from project inception onwards
• Manage the quarterly and day-to-day branch marketing plan, owning planning process and managing stakeholder requests against team resource, bank/team priorities and customer need
• Line manage Literature Executive, ensuring all in-branch printed materials meet internal and external process and regulation - oversee government initiatives in branch
• Be main conduit between relevant stakeholders and manage relationships with - Planning, Product, Legal, Compliance, Brand, Digital and third party suppliers – creative agencies, print partners
• Manage Business Banking in-branch literature suite content and operational delivery, ensuring a consistent and compelling end to end journey for customers
• Manage marketing print yearly budget, forecasting monthly spend and work with Literature Executive reporting to internal finance bodies

Nottingham, GB

• Create, develop and execute bespoke marketing plans in relation to launch, relocation and sell on of branches, ensuring franchisees receive full marketing support
• Work with data team to investigate campaign success and analyse results, presenting findings at monthly management meetings
• Develop and implement new creative strategy for franchise branches, working with creative agencies, internal departments and 3rd party suppliers
• Act as marketing guide and mentor to franchisees
• Review current marketing practices, build relationships with key personnel across the business
• Identify and develop opportunities for growth of business

Zurich, Zurich, CH

• Represent Marketing in campaign project teams, developing market propositions
• Act as a Zurich brand champion on business projects
• Create collateral for product launches and extensions, working with internal stakeholders, creative agencies, and 3rd party suppliers.
• Write and develop copy for campaign collateral, internal communications and external Zurich publications.
• Update and review content on commercial website and intranet
• Undertake review of all policy documentation, ensuring it meets stakeholder objectives, is up to date and adheres to external regulatory frameworks

Birmingham, West Midlands, GB

• Manage event presence, ensuring consistency of message and image
• Project manage website. Update website content, keeping it up to date and consistent with off line campaigns.
• Work with creative agencies to develop literature for new products. Help develop and write copy.
• Carry out reviews of the onboarding customer journey, ensuring all information is compliant to internal and external guidelines
• Identify advertising opportunities, calculate response rates of campaigns and provide analysis of responses. Build and maintain relationships with creative and media agencies.
• Conduct reviews of bank products and services and its competitors to build product and competitor portfolios

Cim Professional Postgraduate Diploma In Marketing

Cim Professional Diploma In Marketing

Ba (Hons) Marketing And Sports Studies