I build durable business models that to promote Microsoft Azure cloud offerings. Drive engineering and sales clarity on TAM, SAM, and SOM to ensure we are right sizing our existing or new opportunities. Collaborating closely with engineering, finance, and marketing, to define, develop, and deliver strategies that increase cross-portfolio monetization, profitability, and growth for Azure Telco and Edge/Hybrid customers. My day-to-day north star is to consistently deliver clear business and monetization strategies and innovate on customer-centric packaging and pricing.

3 years as Chief of Staff to Microsoft's EVP and CMO Chris Capossela.As Chief of Staff to Microsoft EVP/CMO I am responsible for supporting the Executive Vice President of Microsoft Marketing, implementing organizational level strategic initiatives, driving cultural transformation, managing executive communications, and leading the marketing business manager community. I also guide discussions with finance on program and people budgeting, acts as a strategic advisor, and provide thought leadership on generative AI business outcomes for corporate marketing and operational use cases.I also organized and led technical offsites for senior executives, showcasing the company's vision, strategy, and challenges in building and managing Azure infrastructure at scale. The offsite agendas included visits to Microsoft's cloud operations, silicon innovation, and datacenter research facilities, and interactive sessions with experts and leaders from various engineering teams.

- BlackLight is a grassroots employee community for Black marketers, business strategists, sellers and communicators at Microsoft. We have grown our membership of 6 employees to 800+ in ~3 years (including BlackLight Allies).- Lead the effort to grow and inform Allies. We build workshops and learning opportunities to bring together those that aspire to be strong allies to our BlackLight community- Lead the creation and launch of our annual marquee event, Beyond 98052: When the Customer Isn't You

As a Senior Business Program Manager/Monetization Manager, I was responsible for creating and promoting a new product roadmap for native ad placement on Microsoft News products. I collaborated with engineering, editorial, and data science teams to ensure the optimal performance of advertising initiatives. I also provided pricing guidance, developed ROB reviews, and tested auction hypotheses to maximize yield for publishers and ad-tech partners. As a Business Program Manager, I managed the programmatic monetization relationship with AppNexus and AOL, generating over $200M in revenue. I identified and developed new opportunities for yield optimization through private marketplaces and open exchange initiatives. I also introduced new and premium ad formats to programmatic buyers and managed the engagement with DSPs, bidders, and buyers.

Regardless of the size of your site, your target client or your growth strategy data is a fundamental key to stitching it all together into a unified business objective. When we talk about Analytics we are only limited by our imagination for the pieces of information we can capture.As the program owner for the BlueKai (and AAM Adobe Audience Manager) relationship, I evangelize and drive adoption of the DMP across all of Microsoft's business groups (BGs). Based on each BGs level of data incorporation, I have either a light-touch relationship for the most sophisticated or a deeply engaged consultative role to guide the marketing team through the data journey.For marketers already using retargeting, site optimization, look-alike audiences, and audience building, I partner with them on new page tagging, cross-BG collaboration and other general "housekeeping"​ items.With BGs and marketers who are newer to leveraging DMP data, I work directly with them and our partners on the BlueKai account team to introduce them to the power of data in their campaigns and lifecycle marketing.I standardized the onboarding process into 4 phases designed to bring in the right team members at the right time to drive smooth planning and implementation. 1) Initial discovery, an essential step covering "What is a DMP?"​ and surfacing the BGs needs and goals 2) Technical implementation and taxonomy building, which is possibly the most important single piece of the process 3) Utilization best practices and training, as DMPs are more an art than science when building audiences 4) Data activation is the final step, where the marketers and agency teams build target audiences and the data is leveraged for site optimization, analytics, remessaging, retargeting, search, social and more.

Assisting Publishers and Marketers leverage our proprietary AdByze technology to better understand the digital advertising space. As a publisher you are offered greater insights into your placement viewability which in turn allows you to dynamically price your inventory.As an advertisers you are able to track viewability across publishers and dynamically reallocate budget towards publishers that offer you the strongest ROI. Those of you in the industry, I'm coming to a meeting near you.

Reporting directly in to the Co-founder of Komli I lead and manage company wide strategic initiatives. Some of these include managing the entire negotiation, implementation and follow-up process of rolling out SalesForce across 3 global regions and 7 countries and 100+ employees. I also am responsible for owning and leading various Finance and HRMS relationships and implementations that must be managed from the corporate level to ensure global consistency. Although not as glamours but just as important I coordinate all leadership team (Founders, CRO, CEO, CFO, CTO etc) updates and meeting minutes so that we as a company are communicating consistently within each divisions.

Publishers big and small are looking for ways to be smarter about balancing the growth of content, advertising, and users. Komli Media provides both the advertisers and the technology to grow along side our valued publisher network. Komli represented DMP, DSP and SSP combined into a compact package that allowed advertisers and local publishers to find one another quickly and efficiently. Being in publisher development means advocating for the publishers when it comes to new ad types and ad technology. It also means having a clear understanding of the growth in ATD's in the region and what publishers can do to prepare for programmatic and data.

Business development at msnbc.com is defined as revenue-driving channels outside of traditional advertising relationships. SEO, keyword links, newsletter creation, content syndication, non-guaranteed inventory, and building customer acquisition strategies are some of the ways we diversify revenue. The objectives are simple: Bring value to the brand (msnbc.com) and value to msnbc.com users. How this was done is with careful strategic planning and a feedback loop that spanned multiple departments and external partners.

Built the marketing plan for channels of msnbc.com and affiliated sites. As part of the GTM an KPI process I also partnered with design and engineering to insure scalability for each product launch.

I managed the day-to-day communication on a large group of strategic financial services clients. Through this daily management I had the opportunity to optimize and up-sell numerous clients on the wider MSN network sponsorships.

I managed the technical implementation of all NYC and Boston based financial services accounts. I provided technical insight into how to efficiently implement campaigns to insure on-time and full delivery.

I was responsible for the technical implementation as well as creative building for new ad campaigns. Worked with legal and billing to resolve billing and contract disputes as needed.