Chris Simon Email & Phone Number

Redmond, OR, US

San Francisco, California, US

• Agency lead overseeing a portfolio of global B2B accounts.

Austin, Texas, US

• Developed digital go-to-market strategy and media approach for Oracle’s B2B SaaS enterprise products (HCM, ERP, CX).
• Defined ABM target audiences, outlined the digital user journey, and aligned measurement strategy to define success at each funnel stage to achieve business objectives.
• Translated product marketing briefs into actionable media plans, drove media execution with internal ODPM team, and managed reporting back to key campaign stakeholders across all regions (NA, EMEA, JAPAC).
• Collaborated with cross-functional teams, including product, sales, and creative, to ensure consistent brand messaging and a seamless user experience across all channels.
• Lead the development of testing strategies and oversaw the execution of A/B and multivariate tests to optimize campaigns and improve ROI.
• Implement data-driven approaches to optimize campaigns and improve performance.

San Francisco, California, US

• Paid media lead for all campaign activations across each of Dolby’s core B2C product offerings (Vision, Voice, Dimension, Atmos, Muse) with an emphasis on the Dolby experience space in New York City.
• Managed external media agency on all aspects of full-funnel campaign development, media strategy, planning, execution, and reporting.
• Effectively communicated with cross functional stakeholders to ensure campaign goals were met/exceeded cross platform (Social, Programmatic, Direct).
• Developed overarching paid media strategy for FY19.
• Collaborated with cross-functional teams (sr. leadership, web, creative, product marketing managers, ad ops, finance, sales) to launch Dolby’s first Direct to Consumer (DTC) product - the Dolby Dimension headphones.
• Monitored and reported on Dolby Dimension ecommerce performance, providing total daily site traffic and sales figures (Shopify) with actionable insights to senior leadership and stakeholders.

London, GB

Moving from a Sr. Planner to Media Director in eight years I learned everything from the basics of campaign planning, reporting, and optimization to hiring, coaching and managing a team of media professionals across a growing portfolio of accounts ranging from Automotive to Travel to CPG Brands. During my time at Blue449 I was responsible for $11M of.

Morrisville, NC, US

Maxpoint was a digital advertising platform startup that helped retailers and advertisers drive in-store traffic. While at Maxpoint, I learned about digital setup and campaign management within the various DSP platforms (The Trade Desk and DV360) and refined my Client Service skills by taking the lead on day-to-day Client communications as a dedicated.

San Francisco, CA, US

Launched my career at Esurance as a traditional Radio buyer before shifting to a purely digital focus as the needs of the organization changed. While at Esurance, I assisted in the development of their annual digital campaigns from the ground up, managed budgets, and handled vendor invoicing while refining my excel, project management, organization, and.