Christopher Safier Email & Phone Number

Delray Beach, Fl, Us

Amsterdam, Nl

Global community of experienced Google Ads specialists. Working together to expand our knowledge, create partnerships, and build some of the top marketing campaigns.

New York, Ny, Us

• Led the Google Ads team on strategy and performance for Fluent's reward product• Optimize and enhance existing campaigns with best practices and better structure• Strategic planning with finance to create quarterly spend and revenue targets

Boca Raton, Florida, Us

• Created and managed new Google Ads accounts and campaigns for Legal lead generation• Collaborated with internal Creative/Dev team to update Landing pages for CRO best practices• Interfaced with the external call center team to get reporting UI created

Delray Beach, Florida, Us

• Oversaw the internal affiliate channel, increasing it to over 30+ partners and $800k in UA spend while maintaining healthy margins• Originated and enhanced the Google Ads channel on search, boosting spend, CTR, and revenue while lowering overall average CPC. Increasing the Search Channel to $3.5MM while increasing daily spend to $40k+• Supervised 6 enterprise level publishers for the brand FinanceBuzz resulting in $2.1M spend and healthy margins• Spearheaded two weekly stand up meetings with the paid media team to keep on track for object and key results• Develop bold and innovative strategies to drive awareness, customer acquisition and retention

• Drove the company's main web property, a magazine-style, health-related blog BetterHealthKare.com• Executed keyword research and curated engaging content targeting specific audiences• Optimized the lead generation campaign for the 60+ seat call center, growing the daily lead intake from 500/day to 6000+/day• Cultivated client relations with lead vendors, which included technical setup, accounting reconciliation, and overall performance• Assessed performance of each lead source, evolving it into a live KPI dashboard• Completed multiple A/B tests to enable the best possible campaign outcome• Utilized customer research and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of social media platforms• Collaborated with the team through the implementation of thought leadership and provided perspective

Cork, Ie

Canadian Anti spam legislation (CASL) went into effect July 1st. In an effort to be proactive and stay compliant Tyco Integrated Fire and security purchased two SaaS applications, MyPreferences and DNEQuickcheck, from a outside vendor PossibleNow. TycoIFS was responsible to transfer over legacy data and going forward and new data into the MyPreferences application.• Partnered with multiple development teams and subject matter experts throughout project discovery phases to decipher the scope of the data and applications needed • Reported business requirements for the data integration between TycoIFS and PossibleNow• Formulated multiple approaches to data integration through Visio• Contributed efforts in UAT of both SaaS applications and designed bug log for defects and issues

Cork, Ie

• Consulted in the redesign efforts of the Tyco SimplexGrinnell Website, working with the marketing team to institute new IA and URL structure• Offered solutions to marketing needs with the front-end development team• Produced site areas and pages for content and media input within the IBM web content manager system• Provided executives with analytics and data-driven decision-support tools

• Directed daily operations of a production team consisting of 5 members• Headed all campaign builds (5-10 daily), hosting lead generation, display, and email deliverables• Created KPI dashboards on campaign performance for management and sales support• Liaised between department heads including client services, path operations, traffic/affiliate, call center ops, and Tech• Recruited, hired, and trained new team members, providing clearly defined objectives, goals, and developmental plans• Assisted with technical lead needs both internally and externally

• Built Campaigns for over 45 advertisers with yearly billings over $30MM• Worked efficiently with sales and client services to create a smooth campaign execution process.• Identified and resolved issues with direct advertisers and sales.• Relayed business requirements and internal communication needs to the IT department.• Held 1 on 1 Training Sessions weekly with all team and exercised frequent team building activities.• Planned, established, and maintained the process to which ad campaigns and projects were built out using our internal proprietary systems.• Helped in the creating and maintaining the custom ‘Quickbase Application’ that was used as the company wide CRM• Worked closely with analytics team to test, launch, and optimize ad campaigns resulting in increased performance leading to additional budgets• Trained teams on new proprietary features and tools• Worked with technical team to implement and execute new tools for each department; new UI for call center agents which provided better user experience resulting in higher close rates.• Controlled 16 registrar accounts and 800 domains; bought, sold, and transferred domains as well as upkeep on the DNS records.• Helped manage functionality of internal properties including bsaving.com, sweepstakes.com and political.com.

Us

Bachelor Of Arts (B.A.), Art History

Bachelor Of Fine Arts (B.F.A.), Graphic Design