I am a seasoned media manager with 14+ years of team leadership and digital strategy experience in the business sector. Recognized for demonstrating a natural aptitude for research and analysis, as well as for creating avenues for process optimization and revenue growth, I have a verifiable history of contributing directly to company expansion throughout my career. As such, I have consistently exceeded budgetary and performance goals and I am adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include tracking platforms, forecasting, and performance assessment. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, negotiation skills, as well as business acumen, systems analysis, project management and resource allocation to support efficiency and maximum returns. I was the Senior Manager of Paid Media with Launch Potato. Under my leadership, I oversaw the internal affiliate channel, increasing it to over 30+ partners and $800k in UA spend. I also originated and enhanced the Google Ads channel on search, boosting spend, CTR, and revenue while lowering overall average CPC. In addition, I liaise with senior leadership, clients, and media teams to ensure the company’s digital support structure is driving the business forward with minimal expenditures.Colleagues describe me as a progressive, driven, down-to-earth, analytical, and managerial expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.I am interested in contacting former colleagues and managers, as well as other professionals in my field. Feel free to contact me through this profile if you wish to connect.