Oct 2018 – Director of Franchise Marketing (RAC Brand): - Leads the marketing of our franchise growth initiatives by building relationships with our franchise owners, ensuring accountability to national brand standards while arming franchise locations with relevant local store marketing materials for their specific needs.- Development and oversight of the annual Franchise Go-To-Market plan.- Maintain up-to-date relationships and act as the voice of the Franchise Marketing Advisory Council, including disseminating feedback and cross-functional collaboration to address opportunities.- Onboard new franchise ownership groups on Rent-A-Center’s brand strategy, marketing strategies, and set expectations on marketing support.- Collaboration and follow-up with agency and channel owners for inclusion of franchise in strategies as well as legal disclosures.- Support ad-hoc franchise marketing requests and management of local store marketing platform. - Foster a culture of innovation and continuous improvement across functional areas and partners.Aug 2013 – Sept 2018Marketing Manager- RAC Family Brand Marketing (Home Choice, Get It Now):o Developed and managed marketing plans that drive traffic and awareness by working with agency resources and other business units in an account management role. o Supported business initiatives through independent and integrated marketing and advertising, including FSI, direct mail, broadcast, digital, and other mediums. - Franchisee Marketing & Communications (RAC Brand):o Create and implement franchise marketing support for an array of promotions, campaigns, and programso Collaborate with franchisees to identify sales and/or traffic growth opportunities and provide marketing consultation and support. o Develop field marketing strategies, marketing/media plans, local/regional events, systems to align the programs and campaigns at the local store level.- Competitive Intrusion Marketing - Grand Opening Marketing

Franchisee Marketing & Communications- Evaluate and modify marketing programs to meet franchise community needs.- Collaborate with franchisees to identify sales and/or traffic growth opportunities and provide marketing consultation and support - Manage all marketing communications with franchisees. Collaborate with the franchisees on the roll-out of company-wide advertising campaigns. - Assist in development of franchisee events, systems and training materials to align the programs and campaigns at the local restaurant level.- Acts as the voice of the franchisee in the system wide program development process. Ensures that the franchisee’s needs and views are addressed and accounted for in all aspects.Franchisee Media/PR - Communicate Raising Cane’s media and PR strategy and policy to franchisees, reporting on successes and key learnings. - Reviews and provides feedback regarding media and PR plans in their markets. LRM Program Development - Assists in the development of system wide local restaurant marketing programs so that the most effective support is provided to the franchisees. - Reviews franchise LRM programs to determine viability of execution system wide. New Restaurant Openings - Collaborate in the development and implementation of franchise New Restaurant Openings. Provide marketing consultation to franchisees with New Restaurant Openings including planning and execution.Brand Marketing - Ensures brand marketing is accurately represented in franchise markets. - Actively participates in overall marketing department goal planning, strategic initiative development, and calendar planning.

Franchise Marketing & Communications- Evaluate and modify marketing programs to meet domestic franchise community needs- Collaborate with franchisees to identify sales and/or traffic growth opportunities and provide marketing consultation and support - Manage all marketing communications with domestic franchisees - Create and implement franchise marketing support (print, radio, POP, and menu production) for an array of promotions, campaigns, and programs- Manage franchise marketing budgets and deliver project materials on or under budget- Streamline franchise marketing process by integrating tasks to various members of the Marketing teams as well as to select external vendors- Identify additional franchise marketing opportunities and work with advertising agencies and franchisees to execute local marketing strategiesLocal Marketing- Manage local store marketing projects for all U.S. Chili’s locations- Directed RFP process, vendor selection, management, and development of an integrated online solution (i.e. “Chili’s Local Marketing System”) that allows corporate and franchise restaurants to create brand approved marketing and advertising materials (print ads, flyers, banners, direct mail, etc.) to meet their local needs. Continue to manage tool and develop templates to support local marketing initiatives. - Generate traffic to remodeled locations via free standing insert or direct mail for all remodeled corporate owned Chili’s locationsBeverage Marketing- Developed and managed the 2009 Margarita Madness program, a 13 week alcohol sales program earning $77.6 MM in profitsDigital Marketing- Manage Chili’s e-mail database, develop monthly national e-blasts, and develop local marketing e-mail tool for corporate restaurants and franchisees to utilize.

 Managed a diverse range of projects (consumer, business-to-business, and internal audience) supporting corporate initiatives to ensure projects are in alignment with the company’s brand image Supported field sales organization’s day-to-day requests for marketing support through the development of targeted, efficient high quality advertising, trade show, event, direct mail and collateral support  Created and implemented marketing programs for a diverse array of internal clients including construction lending, banking, training, product development and customer loyalty program Educated field producers about the First Horizon brand and the programs and tools available to support their production; developed strategies and tactics to increase use of available programs by field  Developed and executed ongoing monthly direct mail campaign for 1,700 Loan Officers, with up to 10,000 pieces mailed each month