Christopher Schoen Email & Phone Number

Chicago, Il, Us

Evanston, Illinois, Us

Develop and implement the marketing, sales, fan acquisition, and gameday experience strategies for Northwestern Athletics- Oversee the Marketing & Fan Experience, Digital Marketing, Community Relations, Trademarks & Licensing, Merchandise and Video Board departments managing 14 full-time employees and 30 interns- Pilot the marketing, advertising, fan experience and overall revenue strategy for all eight of Northwestern's ticketed sports- Establish a new record for single year total ticket sales & revenue, surpassing previous high mark by $3.3 million- Lead a complete reinvention of the football in-game experience replacing 100% of in-game elements and creating new sponsorable elements driving sponsorship revenues to exceed their stated goal by 16%- Set a new single-game attendance and sales record for the 'Cats Volleyball team twice in one season- Assist sales team through direct marketing efforts during Basketball season ticket renewals resulting in a 92% renewal- Record the most basketball season tickets sold since 2018 through omni-channel marketing & sales support strategies- Improve digital marketing efficiency and strategy leading to a 47% increase in overall ROAS- Utilize platforms like Google Analytics and Salesforce to create and present regular reports to leadership on revenue & sales; implement a new RSRC/RDAT link tracking system via Salesforce to better understand revenue sources and growth opportunities- Supervise NUSports.com and relationship with provider Sidearm Sports; personally direct all e-commerce functionality resulting in a 107% YOY increase in website revenue- Direct all email marketing strategy utilizing Oracle's Eloqua Marketing Automation to drive revenue and awareness- Manage high-profile contracts with Gatorade, Coca-Cola, and WGN in addition to assisting on Under Armour contract- Initiate relationship between Northwestern and Tickets For Less (TFL) leading to $504,000 in revenue through consignment

Auburn, Al, Us

Oversee all Marketing, Branding, and Digital Revenue Strategy for Auburn's 17 sports with a focus on all 6 ticketed sports; managing the social media, website, mobile app, digital & traditional marketing as well as trade marketing for all of Auburn Tigers Athletics- Set new record for single-season revenue in Auburn Football history ($52.85M)- Established new Football attendance record of 88,043/game in 2023- Sold out all 7 home football games for first time since 2015 - Orchestrated new benchmark for Men's Basketball ticketing revenue (10.2% increase over former record) - Sold out all 17 home Men's Basketball games for the 2023-24 season- Delivered a new record for Women's Basketball season tickets; 1812 (20.4% increase over previous)- Secured a new record for Women's Hoops single-season revenue with a 52% increase over previous mark- Recorded a new high-mark for Baseball season tickets sold (7.3% increase over previous record)- Managed a team of 4 full-time marketing professionals and 5 student interns covering the Social Media, Website & Mobile App, Email & Digital Marketing for all 17 Auburn sports with an emphasis on all 6 ticketed sports

Boulder, Colorado, Us

Marketing Lead: Football, Men's Basketball, Digital Marketing, and Student Internship ProgramDevelop and implement the overall marketing and branding strategy for Football and Men's Basketball- Achieve record student attendance numbers at Football with 7,824 per game and 11,537 for home opener- Saw student attendance of 1,095 per Basketball game, good for second highest average over last six seasons- Average Football attendance of 46,484 per game, good for 93% of total capacity and 2nd highest in PAC-12Collaborate with Ticket Sales, Ticket Operations, Digital Media, and Communications to drive ticket sales initiatives- Establish new record for Student Sports Pass (Football + Men's Basketball Access) sales with over 14,000 sold- Engineer first Men's Basketball sellout since 2018 -2019 with 11,078 fans for final game of 2021-22 campaign- Record over $16,000,000 in pure ticket revenue ($20.5 Million with donations) for 2021 Football season- Earn over $500,000 in Men's Basketball single game sales, the second highest total ever recorded at ColoradoPartner with MOGO SME digital marketing to drive revenue and brand awareness for Football and Men's Basketball- Gross $695,000 in total revenue off of a budget spend of $65,000 for a $10:$1 ROAS from July 2021 - March 2022Member of Football and Men's Basketball ticket pricing committees recommending changes to Athletic Director on all pricing levels and ticketing timelines using personally accumulated data and industry best practicesHire, train, and supervise a team of 12 undergraduate interns and two full-time assistant directors

Norman, Oklahoma, Us

Marketing Lead: Women's Basketball, Volleyball, Baseball, and Student Internship Program- Develop and implement the overall marketing & branding strategy for all three sports I oversee- Collaborate with IMG Ticket Sales to create and maintain and inventory of group-sales initiatives- Partner with OU's Learfield affiliate to continually generate new and exciting sponsor activations- Create effective video and social media content to drive growth and improve the fan experience- Utilize Paciolan digital marketing across all sports I oversee to drive attendance and revenue- Create and implement new grassroots marketing strategies with social media influencers - Build and maintain a trade advertising schedule with local print and digital media partner- Hire, train, and supervise a team of 22 undergraduate interns and three graduate assistants- Manage and budget for a diverse pool of marketing assets valued at just under $200,000

Auburn, Al, Us

Marketing Lead: Swim & Dive, Men's & Women's Tennis, Kids Club, and Football Fan Fest- Create and implement the overall marketing strategy for each sport and program- Develop engaging social media content for all platforms to drive awareness and attendance- Discovered new advertising channels in partnership with Res Life to reach students in a new way- Oversaw the activation of all elements at Coca-Cola Fan Fest for each home football game- Supervised, mentored, and assisted in the hiring of 28 student interns each yearSecondary Marketing Contact: Men's Basketball, Volleyball, Softball- Oversaw the execution of all promotions and sponsor obligations for each basketball game- Direct all in game production for Auburn Volleyball and select Auburn Softball games- Assisted in creation and presentation to coaches of the Men's Basketball marketing plan- Collaborated with Auburn Sports Properties to continually improve existing sponsor promotions

West Lafayette, In, Us

Lead Marketing Intern: Women’s Soccer - Authored public address scripts for every home Women’s Soccer game - Invented and implemented new half time promotions in conjunction with our primary sponsors - Average attendance increased by 33.5% and total revenue by 26% over the previous season - Helped plan and execute a grassroots marketing strategy in order to set a new single-game attendance record of 1,488 Marketing Intern: Football, Men’s and Women’s Basketball, Volleyball, Baseball, and Softball - Carried out in-game promotions for Football, Men’s and Women’s Basketball, and Baseball - Developed promotion ideas to drive attendance at Men’s and Women’s Basketball - Created new Kids Club ideas in order to increase membership and broaden the club’s appeal

Notre Dame, In, Us

- Run will call window at Notre Dame Hockey games and Basketball games- Complete tasks as dictated from the assistant directors of ticketing- Work with professional scouts to ensure they enter the venue in a timely manner

South Bend, Indiana, Us

Head Gameday Marketing and Promotions Intern - Organized security and appearances for two mascots pre game, in game, and post game - Coordinated fan engagement and promotional activities before, during, and after all games - Assisted the ticket sales office in the handling of VIPs and large parties of clients - Supervised the Field of Dreams initiative on all weekend home games- Assisted with annual Boy Scouts & Girl Scouts camp on the field night

Gameday Marketing and Promotions Intern - Organized security and appearances for two mascots pre game, in game, and post game - Coordinated fan engagement and promotional activities before, during, and after all games - Assisted the ticket sales office in the handling of VIPs and large parties of clients - Supervised the Field of Dreams initiative on all weekend home games- Assisted with annual Boy Scouts & Girl Scouts camp on the field night

Bachelor Of Arts (B.A.), Public Relations And Strategic Communication

Master Of Education - Med, Sports Administration