Christopher Shafer Email & Phone Number

Atlanta, Ga, Us

Digital Sales Manager in Bloomington/Normal, IL and Peoria, IL.• Management of a Sales Team, up to 17 people in two different markets, including and not limited to digital sales training, campaign management, CNA meetings, reporting meetings, creative artwork creation, account management, etc.• My role as a DSM is to oversee the Account Executives on my team and the digital accounts that they were handling. This could be upwards of 50+ campaigns at any given time.• From the start of my employment, I was tasked with growing our markets share and making digital goals for our company. The two markets that I have been in my charge went from a $100,000 budget per year, before my arrival, to a $1.15 million budget in two and a half year time.• Requirements for my position include an expert knowledge of Google AdWords/Analytics, UTM Parameters, SEO, Social Media Management, Display Ads, Programmatic Audio (Streaming Networks, e.g., Pandora and Spotify), OTT/CTV Campaigns, Local Video Pre-Roll, Email Campaign Management, and more.

Irving, Tx, Us

• Management of multiple accounts ranging from national agencies to local small businesses.• Providing marketing assistance, on a local level, to businesses and agencies alike.• Use Multi-Media strategies (Television, Video Pre-Roll, Retargeting, Social Media, SEM, SEO, etc.) to effectively target a desired customer base.• Management of all budgets levels among different platforms to allocate for the most effective campaigns.• Ability to communicate in large social settings, and personal settings.• Meeting and exceeding goals in a very competitive field.