Christopher Shanley Email & Phone Number

Bridgeton, Mo, Us

Carlsbad, California, Us

Responsible for product development, launches, communication strategies, and for driving sustaining projects critical to ensure a competitive, customer-focused product portfolio or robotic pool cleaners powered by the Internet of Things (IoT) and connectivity. This includes gathering and prioritizing product and customer requirements through end-user and prescriber research, managing the product portfolio lifecycle, executing the product vision and product roads and delivering to market through active forecasting, messaging, promotions and training content to ensure revenue, consumer and customer satisfaction goals are met. Launched the first Amazon Direct Import robotic cleaner creating $2M in incremental revenue Navigated supply chain, capacity, and cost constraints to deliver 20% growth in first 12 months Increased market share by 2% in highly competitive, fastest growing category of pool cleaners Completed and presented consumer research project focused on connected smart product features Created monthly sell through sales reporting to spot trends and opportunities for additional growth

Compton, California, Us

Served as the category leader for soft tops, lighting, and other accessory categories for off-road Jeeps and Trucks with an annual revenue of over $75M. Negotiated vendor agreements including pricing, marketing co-op dollars, and volume rebates to increase category profitability. Planned category wide promotional activities to support category and companywide strategic targets. Tracked sales and a profitability, identified risks, and made improvements. Evaluated new vendor and new product opportunities to provide volume growth for the categories. Generated business cases for new product and channel expansion to make fact-based go-to market decisions.

Fountain Valley, California, Us

I contributed my subject matter expertise to lead the product and brand management of McDavid, generating $60M in revenue annually. My strong focus on delivering comprehensive competitive analysis in the areas of marketing and sales helped me to establish growth strategies to increase profit margins. As a forward-thinker, I defined strategic objectives and action plans to drive alignment of brand priorities with senior leadership. Capitalizing on my art of persuasion – presenting fact-based evidence – I developed business cases to identify short to long-term cost savings, benefits, and new product and channel expansion to accelerate and determine which products went to market.--Created $1M in new business at Walmart by developing new product line to meet vendor business needs.--Achieved 23.2% YOY growth by launching new product assortment at Dick’s Sporting Goods after conducting sales analysis to identify trends, pricing strategy, and packaging to maximize growth opportunities.--Led project management to redesign product packaging and implement identified improvements across all items for two sports medicine brands (Shock Doctor and McDavid), incurring less than a 1.5% increase in costs.--Grew sales by 41% on Amazon from previous year while maintaining brand profitability.--Drove new market penetration (CVS and Walgreens) to develop product line generating $450,000 of incremental sales.

Fountain Valley, California, Us

In this role, I utilized key product management principles to oversee an extensive product portfolio of all sports medicine and compression product lines, grossing an annual revenue of $30M. I successfully led cross-functional teams in project implementation and execution to deliver projects on-time and under budget, while providing mentorship to staff and peers on core behaviors to improve overall success and create a collaborative environment. Because of my range of expertise, I served as a direct report to CEO and CFO to provide monthly P&L updates and product overview for the sports medicine category.--Led expansion efforts to penetrate new customer bases, channels, and categories to expand product offerings and maximize revenue.

San Juan Capistrano, California, Us

As a product management expert, I was responsible for flush valve and flapper lines for a leading U.S. manufacturer and brand of toilet repair parts, representing $14M in annual revenue across big-box retail, hardware, wholesale, and OEM channels. My creative leadership style allowed me to effectively facilitate on-shore and off-shore resources for simultaneous projects to develop new products and product line extension with the teams in Mexico, China, and Slovenia. I led global teams of 5-6 people and utilized my project management skills to effectively execute project initiatives and motivate the teams. My vast understanding of the entire product lifecycle helped to identify inefficiencies and led to the redesign of product packaging, resulting in an increase in market penetration and sales growth. I excel in highly collaborative environments and worked alongside our marketing team to create a prioritized and segmented plan to communicate product improvement.--Grew sales by successfully transitioning critical underperforming product within flapper category with improved product delivery.--Developed out-of-the-box solutions to reduce production costs and increase market share.--Improved cost-saving initiatives, resulting in an annual savings of $1.4M.--Achieved 25% increase in unit growth per SKU by analyzing and incorporating customer feedback in product improvement.

San Juan Capistrano, California, Us

My keen ability to guide a product or project from inception to execution helped me to identify, develop, and implement procedures to support and enhance product marketing efforts across all channels. I established industry-leading benchmarks by managing innovative data collection processes to determine market and competitor performance, giving Fluidmaster a leg up on the competition.

Mentor, Ohio, Us

This position truly introduced me to the world of production. I was able to build off of previous roles to lead growth strategy initiatives for a line up of $200M+ products in the U.S. for this Fortune 500 leading global manufacturer and distributor. Always eager to maintain a competitive edge and stay ahead, I enhanced proficiency within our production environment and full product lifecycle. My creation of innovative binder products and focus on continuous improvement efforts increased efficiencies and we were able to meet our growth targets.--Reduced costs $5M+ annually by leading large cross-functional team to identify critical cost-saving initiatives.--Increased accuracy of sales data by initiating development and implementation of formalized sales tracking and reporting process.

İstanbul, İstanbul, Tr

This influential role uncovered my ability to excel and contribute within a large organization. The clearly defined processes helped me fully grasp how product management worked and what it took to develop a leading product. I oversaw the product lifecycle for the third-largest home appliance manufacturer in the world, with direct responsibility for a full line up of $125M Bosch laundry products in the U.S.I maintained a large focus on leadership methodologies, tools, and techniques to further develop my individual and group leadership capacity to grow the brilliant people around me, as well as myself. If it was broken, I fixed it. I diagnosed product inefficiencies, implemented specifications, and identified resolutions to meet defined market needs. Relationships are critical in product development and management – building, sustaining, and maintaining. I established successful relationships with vendors including Lowe’s, Sears, and Best Buy to introduce them to the benefits of our high-end, high-efficiency products.--Recognized for critical contributions and received promotion to Head of Product Marketing and Product Management.--Accelerated time to market 33% by improving development consistency and streamlining efforts.--Improved customer satisfaction by reducing product shipping damage 70%.--Reached new product display targets at 90% within four weeks and 100% within six weeks.--Contributed to market share gain (2010) with effective management of new product line-up.

Mba, Marketing

Bsba, Marketing