I lead strategic communication initiatives for both internal and external stakeholders for the Karimjee Group. My key responsibility is ensuring our communication and corporate identity implementation is aligned to our brand purpose and strategy across all touch-points.I also lead communication strategies for advertising campaigns for multiple subsidiaries across 6 business verticals.

I led brand strategy development and implementation for Karimjee Group and its respective legal entities across 6 business verticals. I also lead the creative team in crafting and implementing communication strategies for various advertising campaigns.Notable highlights include work leading the strategy for Automark's Hybrid Electric Vehicles (HEV) campaign and leading the rebranding exercise for Karimjee Group.

I consult with advertising and communications agencies in creating and implementing brand and communication strategies. I also collaborate with design studios in creating visual identities for SMEs and corporate events.Notable highlights include; visual identities for AB InBev (TBL)'s 2022 Dar es Salaam Buffer Zone Launch "Okoa Maisha" & British High Commission's 2022 UK-TZ Business Forum.

I led a cross-functional agency team in delivering strategic planning and creative output, necessary for sound marketing communications. I also wrote key brand and communication strategies necessary for effective marketing campaigns. Clients included (but not limited to); Vodacom Tanzania Plc (across all business segments), NMB Bank Tanzania Plc and Tanzania Breweries Ltd Plc.My key responsibilities included:Analyzing key metrics from market surveys and research findings — in order to translate data points into useful insights for effective strategiesLeading strategy sessions from conceptualisation through to ideation and implementationConducting on-site quality management for creative output across all communication channels - including production work (i.e. photography, videography etc)Collaborating with the media, client service and brand activation departments in preparing communication strategies for various clientsLeading pitches and maintaining key client relationships necessary for business developmentDeveloping people, systems and process improvement necessary for team and client coordination.Noteworthy highlights include work for Vodacom Tanzania's — “Show Love, Tule Shangwe” & "Kimbiza na 4G ya Ukweli" campaigns.

I was responsible for seeking an understanding of the needs of our user base through conducting UX interviews, surveys, and observational studies. Using these insights, I worked alongside another product designer, in building prototypes and conducting usability testing sessions.As a design-influenced marketer, with access to key product usage data, I was responsible for digital marketing initiatives including; running app & search campaigns on Google Ads, email and SMS marketing among other things.I also kept track of and reported on key product metrics such as; onboarding conversion rate, app open and retention rate, so as to help inform product growth strategies.

I worked with a great team in serving a range of clients across multiple platforms. I specialised in art direction and strategy — with emphasis on marketing communication, visual identity, branding, and digital design. I helped create designs, experiences, and communications that make brands matter in a data-driven era.Notable highlights include work done to promote Airtel Tanzania's first of its kind Pay-As-You-Go (PAYG) rates with the campaign "Tamba Mitandao Yote!"

I led a team of creative professionals — in collaboration with the media and BTL teams in establishing The Active Dept. as a Through-The-Line ad agency. Some of our notable work includes; revamping an MNO brand - Zanzibar Telecommunications Company (Zantel Limited). By using our digitally driven BTL and tactical ATL marketing approach we were able to launch Zantel’s first 360 regional advertising campaign in over 7 years; BAO!

I worked with a dynamic team of art directors and copywriters in crafting various advertising campaigns. These included ATL communications, as well as digitally driven campaigns. As a UI/UX design student and enthusiast, I also got the unique opportunity to practice UI design, information architecture and prototyping for in-house web design projects.

Under the guidance and supervision of great art directors, I had the opportunity of working with a variety of brands. I took part in ideation through execution and extension of different advertising campaigns. I made communications for ATL, BTL and digital channels. I also carried out DTP and branding projects.