Christopher Singleton Email & Phone Number

Chris is a talented sales leader with a proven record of delivering sales led growth across the technology and services sectors, he is passionate about business growth, being co-founder of Ciyga a growth enablement consultancy dedicated to helping organisations understand the requirements needed to enable and deliver growth.He is well qualified to support, his background over the last decade is impressive, working as the Group, Head of New Business for one of the largest PE backed UK software businesses and as Business Development Director for one of the largest public sector software companies across the UK, where he was instrumental in transforming the sales function whilst delivering double digit organic revenue growth.Chris’s career has been shaped by the mantra that sales is the engine of growth, from starting out in direct sales through to developing his skills with organisations such as ICL now Fujitsu, T-Systems and Telenor, winning multiple high value outsourcing and services contracts coupled with many outstanding achievement awards.Chris’s is passionate about people, his leadership style relies on people development, starting with ensuring discipline and process are followed through to then applying relevant technology in support of that pursuit for growth. Equally he feels that you must have fun, although many have lost the ability to make sales fun, with a propensity these days to implement layers of technology and complicated processes that don’t “make the boat go faster” just stifle talent and innovation. The simple facts remain in that, if a customer engages with an organisation whose sales teams are passionate, honest, motivated, knowledgeable, interested and engaging then they are more likely to buy from them? It’s not complicated, it’s about human interaction and building trusting relationships, remembering “people buy from people”.Chris follows a simple philosophy, growth is about everybody driving forward in the same direction, it’s a journey not a destination, requiring organisations to keep checking their rear-view mirror. We need to ensure the organisation has the right people, with the right skills and ambition, processes that help not hinder and then engage the use of technology to make it more effective. Technology and AI need to be used differently, they must become part of the sales team not an extension, we employ people to “make the boat go faster” this is how we should employ technology and AI in the future.Growth starts with a conversation!