Channel helps emerging and challenger brands stay focused on their strengths by making marketing accessible with clarity, collaboration, and creativity. With decades of experience across fields as diverse as consumer packaged goods, finance, entertainment, real estate, and healthcare, this team has the expertise to work with companies of any size—and we do. But we specialize in helping smaller, emerging, and hungry brands focus and flourish.

Oversaw the conceptualization and development of marketing communications for multimillion-dollar consumer packaged goods accounts, including print and radio advertising; retail media, displays, and POP material; product packaging; sales materials; and more. Provided strategic leadership, guidance, and counsel on overall marketing activities.

Provided creative direction for clients ranging from major corporations to small startups in diverse industries, including finance, property management, food, entertainment, and nonprofit. Created marketing campaigns, advertisements, web content, and more.Demonstrated facility writing in different styles to suit diverse needs, from quick-hit, humorous materials to longer pieces that conveyed complex subjects in an engaging, reader-friendly manner.

Oversaw the content of all marketing efforts to current and prospective clients.Created concepts and wrote copy for campaigns promoting a wide range of products and services; wrote print ads, web ads, direct mail pieces, and more.Supervised a team of writers, ensuring overall quality of copy.Headed editorial function of an expansive, yearlong branding initiative: audited all existing marketing materials and identified opportunity areas; created optimal standard corporate messages; invented a distinct and innovative titling system; developed comprehensive editorial standards.Wrote speeches, web columns, annual reports, and other pieces for the Chairman and CEO.