Passionate and well-versed in Automotive and Real Estate technology software platforms. Third-generation automotive dealer. My Great Grandfather owned Fair Deal Ford and Fair Deal Chevrolet in Fairdale, Kentucky in the 1930s. I have been involved in and around the automotive industry my entire life. I have held almost every position there is within a dealership. However, I have always gravitated toward the finance and digital side of the industry. Growing up around the automotive industry I have witnessed firsthand the growth and changes, especially in the sales process and marketing. There is no denying that having a strong digital presence is one of, if not the most important, aspects of a dealership. From new and used vehicle sales to ordering parts and scheduling services, the Internet has changed the way the consumer interacts with dealers. Whether it is a CRM (customer relationship management) or a cutting-edge chat tool, there are so many options it will make your head spin. With over 20 years of experience in the automotive technology sector, I have worked with a vast array of companies and programs. Let me save you time and money by narrowing it down to the best cutting-edge companies in each area. Automotive has to be one of the most competitive industries with a dealership on almost every street corner. Stay ahead of your competition by using the right digital tools to take your dealership to the next level. In today’s digital age, automotive dealerships must embrace digital marketing to reach and engage with potential customers effectively. The automotive industry has undergone a significant transformation in recent years and digital marketing has become a necessity for dealerships to stay competitive and relevant.