Christopher Stone Email & Phone Number

Sandbach, Gb

Manchester Area, United Kingdom

Manchester Area, United Kingdom

• Responsible for the performance of all THG Ingenuity’s Beauty clients, with a total annual revenue of £130M. Responsible for 37% YoY Growth across our full site portfolio in 2023.• Achieved an average £500k (20%) improvement in client EBITDA across several clients through driving all elements of a site's profitability from digital marketing, promotion, and campaign planning to fulfilment. • Responsible for launching 20+ new brand launches with a full site build, eCommerce launch… Show more • Responsible for the performance of all THG Ingenuity’s Beauty clients, with a total annual revenue of £130M. Responsible for 37% YoY Growth across our full site portfolio in 2023.• Achieved an average £500k (20%) improvement in client EBITDA across several clients through driving all elements of a site's profitability from digital marketing, promotion, and campaign planning to fulfilment. • Responsible for launching 20+ new brand launches with a full site build, eCommerce launch plan and marketing strategy within a 12 week launch window. • Driving performance across revenue, conversion rate, order values, discounting rates and margin as well as Cost of Sale, ROAS, CAC and CPA for 20 existing clients.• Overseeing 37% growth in client GMV 20+ clients across over 40 websites, leading the trading and client marketing teams to ensure our clients’ commercial success.• Leading a team of 85 eCommerce and Digital Marketing professionals and created a high-performance culture. Accountable for professional development, succession planning and ensuring our team can scale to meet the needs of a high-growth business.• Delivered a full divisional restructure integrating a 40 person eCommerce team with a 35 person Digital Marketing function to create a large cross-functional client-facing team. Drove process improvements, redesigned job roles and pioneered innovation tools to built a high-performing culture.• Responsible for ultimate sign-off of client P&Ls to ensure commercial and strategic direction for our partnerships. Show less

Manchester, England, United Kingdom

• Leading the trading team responsibly for £30M annual client GMV and accountable for all elements of eCommerce performance across 10 high-profile brands with over 30 direct-to-consumer websites. • Driving top eCommerce KPIs across revenue, conversion rate, order values, discounting rates and margin• Responsible for the launch of sites into new territories, the creation of the overall customer acquisition strategy and executing trading plans to ensure client's P&L targets are… Show more • Leading the trading team responsibly for £30M annual client GMV and accountable for all elements of eCommerce performance across 10 high-profile brands with over 30 direct-to-consumer websites. • Driving top eCommerce KPIs across revenue, conversion rate, order values, discounting rates and margin• Responsible for the launch of sites into new territories, the creation of the overall customer acquisition strategy and executing trading plans to ensure client's P&L targets are met.• Key point of contact for clients, ensuring a strong an productive account relationship.• Managing a team of 25 traders in an ever-changing and fast-paced environment.• Built and scaled a team with the ability to constantly flex to meet the demands of the business. Show less

Manchester, England, United Kingdom

• Leading a team accountable for trading 14 global eCommerce sties for top-tier brands.• Responsible for the successful launch of client websites across new territories, the development and execution of trading and marketing plans and the ongoing optimisation of our clients’ digital proposition.• The key contact for client accounts in charge of ensuring their expectations and targets are met and developing key relationships.• Managing and developing a team of 10 professionals in an… Show more • Leading a team accountable for trading 14 global eCommerce sties for top-tier brands.• Responsible for the successful launch of client websites across new territories, the development and execution of trading and marketing plans and the ongoing optimisation of our clients’ digital proposition.• The key contact for client accounts in charge of ensuring their expectations and targets are met and developing key relationships.• Managing and developing a team of 10 professionals in an extremely fast-paced and dynamic work environment.• Built and scaled a team whilst constantly launching new websites and delivering on challenging sales and customer acquisition targets. Show less

Manchester, United Kingdom

• Leading the end-to-end eCommerce strategy for the Manchester Airports Group Online marketplaces. • Responsible for 400% conversion growth and 200% order value growth by creating sales promotions, marketing strategy and website optimisation. Accountable for delivering revenue targets through trading, marketing, and mer-chandising.• Leading the execution of the trading and marketing plans. Development and implementation of the trading, mer-chandising, and marketing strategy for three… Show more • Leading the end-to-end eCommerce strategy for the Manchester Airports Group Online marketplaces. • Responsible for 400% conversion growth and 200% order value growth by creating sales promotions, marketing strategy and website optimisation. Accountable for delivering revenue targets through trading, marketing, and mer-chandising.• Leading the execution of the trading and marketing plans. Development and implementation of the trading, mer-chandising, and marketing strategy for three Manchester Airport Group sites. Responsible for growing the market-place from start-up to a £10million sales channel in 2 years.• Key Account Management with retail partners to secure the best propositions for our eCommerce site. Influencing and negotiation with partners to strengthen our customer proposition. Developed relationships with key retailers to expand marketplace product ranges, create new features and sign off bespoke commercial offers.• Business case modelling of promotional offers, sales strategies, and site development to drive commercial goals. Utilising data and analytical tools to understand customer behaviour, commercial trends and web performance to drive online retail sales and profitability. Responsible for developing highly successful offers driving lifts in traffic, conversion, average order values and overall revenue growth.• Delivering cross-functional initiatives through communication and stakeholder management at all levels, internally and externally to ensure the success of my business area. Show less

Manchester, United Kingdom

• Driving sales performance for the Indirect and 3rd Part Sales Channel by securing bespoke propositions, leading mar-keting strategy, engaging stakeholders throughout the business, analysing data and using this analysis to shape long-term strategy. Delivered 25% YoY growth for a mature sales channel through trading and proposition strategy.• Delivered a 50% growth in average order values for the sales channel through by scoping, modelling and negotiating sign-off for bespoke propositions… Show more • Driving sales performance for the Indirect and 3rd Part Sales Channel by securing bespoke propositions, leading mar-keting strategy, engaging stakeholders throughout the business, analysing data and using this analysis to shape long-term strategy. Delivered 25% YoY growth for a mature sales channel through trading and proposition strategy.• Delivered a 50% growth in average order values for the sales channel through by scoping, modelling and negotiating sign-off for bespoke propositions with numerous stakeholders. • Leading website optimisations for our website through test and learn initiatives and data analysis. 200% conversion growth from 1-2% through website development and marketing optimisations.• Accountable for managing the channel’s operational expenditure and sales budget by providing reporting, analysis and insight and communicating this effectively to key senior stakeholders. Show less

London, United Kingdom

• Driving Mobile sales performance in Virgin Media Retail by providing commercial and market insight, analysing sales, advising on marketing strategy, running incentives and sales initiatives. Delivered a turn-around in Mobile performance for Virgin Media from -20% vs. target to +10% in 6 months.• Coordinating, communicating, and managing all aspects of the Mobile category within a major sales channel. Successfully project managing strategic programmes, operational changes and product… Show more • Driving Mobile sales performance in Virgin Media Retail by providing commercial and market insight, analysing sales, advising on marketing strategy, running incentives and sales initiatives. Delivered a turn-around in Mobile performance for Virgin Media from -20% vs. target to +10% in 6 months.• Coordinating, communicating, and managing all aspects of the Mobile category within a major sales channel. Successfully project managing strategic programmes, operational changes and product launches by engaging with stakeholders from all over the business.• Scoped, business-cased, trialled and implemented several highly successful projects to maximise sales opportunities, increase profitability, improve staff education and engagement, and improve customer experience. Show less

London, United Kingdom

• Part of the first intake of a highly competitive Graduate Programme encompassing three key areas of the customer Journey at Virgin Media: Retail, Field Operations and Customer Contact. 2 year programme taking on business critical roles, several successful projects and professional qualifications.• Introduced a new piece of technical kit which saved over £100k of operational expenditure whilst improving customer experience as part of an operations improvement project.• Lead a team of… Show more • Part of the first intake of a highly competitive Graduate Programme encompassing three key areas of the customer Journey at Virgin Media: Retail, Field Operations and Customer Contact. 2 year programme taking on business critical roles, several successful projects and professional qualifications.• Introduced a new piece of technical kit which saved over £100k of operational expenditure whilst improving customer experience as part of an operations improvement project.• Lead a team of 12 customer care agents during a period of dynamic change for the business, drove strong KPI performance whilst delivering record staff engagement scores.• Placement as sales advisor in a retail store gaining hands-on sales experience, surpassed challenging monthly sales targets. Show less

Master'S Degree, Modern History, Merit

Bachelor Of Arts (B.A.), History (International), First

History (International), History