• Supervised day to day website operations, including content management (CMS), copy writing, inventory management, order fulfillment, risk management, and customer service• Responsible for transition, launch, and marketing of new retail website www.artistcraftsman.com• Optimized onsite content for maximum visibility and tactical SEO ranking with major search engines• Developed intuitive naming and linking conventions for web pages, images, and media content• Identified and led multiple innovative SEO strategies with SEOmoz to increase presence and revenue• Performed ongoing comprehensive website page rank and keyword analysis with Google Analytics

• Managed eCommerce administration and operations for online B2C/B2B web business, processing 10,000 online orders annually for Toolsforless.com and Mathesondirect.com• Oversaw daily website server administration/maintenance, including daily back-ups, server & drive integrity, peripheral and software updates, uptime monitoring, and administration of website's MySQL database• Online Content Manager responsible for developing and maintaining online product selection & presentation, including writing new online product descriptions• Developed and optimized internal ‘in-house’ custom site search, tied to external search engine results, for corporate eCommerce website• Analyzed search metrics, and continually adjusted search logarithm to improve overall accuracy of site search• Developed new online product visibility enhancements, including email marketing campaigns, B2B web interfaces, digital media inclusions, and 'added value' technology procurement tools for end user• Managed logistics, purchasing, vendor relationships, and operations for 30,000 SKU online catalog• Supervised workflow of safety, order fulfillment, customer service, fraud prevention, accounting, P&L,time management, scheduling, and training, for six member eCommerce team• Managed eCommerce central distribution center with $300,000 of inventory• Oversaw expense controls, productivity, transaction accuracy, corporate safety, and employee performance• LAN/WAN Help Desk Associate, supporting network, firewall, PC, software, and troubleshooting issues• System Operator for IBM AS400 and iSeries, providing job, end user, and Windows Desktop support• Identified and defined the role of all technology within business operations as a member of corporate management team

• Led the development and subsequent integration of online eCommerce platform for Toolsforless.com with IBM AS/400 mainframe operating business system• Website Administrator - handled all server maintenance (backups, data, content, o/s updates, hardware/software updates). Also served as 24/7 on-call contact to assure website uptime• Introduced and carried out new technology implementations throughout organization, including in-house web/email hosting, firewall software & hardware installation, in-store/online payment processing, SSL configuration and renewal, and automation of back-end website operations• Designed and oversaw website's 24-hour Help Desk Center (toll free number & email). Acted as Lead Help Desk Representative/Manager• Grew relationships between executive/product management/purchasing departments and IT Group to better manage flow of content information, and educate leadership on best data collection methods• Promoted in 2006 to member of Executive Management Steering Committee, in charge of overall vision and strategic leadership of regional industrial gas distributor chain ($31M annual sales)• Responsible for sale in 2008 of legacy business to Valley National Gases/Matheson Tri-Gas

• Managed international distribution and logistics of Kinetic Dispersion Mills, shipping to 30 different countries• Responsible for facility inventory, including stockroom control, ideals, and physical inventory counts• Worked with international freight vendors to coordinate best product flow of shipments• Designed custom Microsoft Access database query reporting for executive teams and managers