• Currently working with European development outsourcing company to launch in the UK• Responsible for the go to market strategy and new market launch • Developed detailed market plan and strategy for successful launch • Accountable for the delivery and revenue growth from all commercial relationships• Developing commercial model for new clients

VARIOUS CONSULTING PLACEMENTS WORKING WITH START-UPS ON GO TO MARKET AND NEW MARKET LAUNCHES

Karhoo is a start-up backed by Group Renault is a revolutionary ground transportation technology ecosystem designed to address the challenge of improving mobility. We make ground transportation safe, convenient and sustainable for people in the communities where they live and work. Responsible for commercial P&L commercial leadership, SAAS sales and growing B2B mobility platform• Responsible for the go to market strategy and new market launches• Accountable for the delivery and revenue growth from all commercial partners• Hands on with acquiring new partners and overseeing the SAAS sales• Oversees ongoing accountant management of partners and ensuring targets are achieved• Developed sales strategy to launch the Karhoo mobility platform across key market vertices for the digital platform• Successful negotiated and launched new partnerships with Virgin, Trainline, Booking.com and other travel partners

Responsible for P&L commercial leadership, growing B2B revenues from £402m to £520m in 3 years• Leading high-performing teams of 50 sales staff & relationship managers across 5 international offices• Focused on expanding the company’s hotel and car hire revenues from £50m to £60m in 3-year period• Designing & developing the strategy to sell SaaS to airlines, travel companies and financial institutions• Managed & maintained product ownership of external partner APIs & customer / partner experience• Established & managed 150+ high profile international accounts, including BA, Iberia and Aer Lingus Key achievements and business outcomes include:• Launched 3 new products in 4 new distribution channels, increasing £46m in revenue & NPS by 10pts• Restructured & transformed Avios head & international offices, reducing annual overheads by £9m+• Streamlined UK & South Africa operations into BA Executive Club, creating cost efficiency of £5m p.a. • Led a group loyalty review, defining an innovative group approach to build engagement & collaboration

• Focused on expansion programme to provide loyalty currency & SaaS, creating revenue of £25m p.a. • Maintained full oversight of all of the merger and acquisition activity for Group and local Avios deals • Pioneered programme to introduce dynamic pricing for Avios currency, driving total benefits £10m p.a• Established Avios as a distinct company from IAG, now reporting £856m revenues & £196m in profitsLed all airline alliance negotiations for FFP, as well as those to secure wider shareholding agreements

• Lead loyalty joint business negotiations with American Airlines on behalf of all IAG airlines for loyalty and annual financial settlement of $500m revenues and $300 costs business that created a sustainable shared interest to both parties.• Lead the frequent flyer partner integration of the acquired BMI assets into BA. This included the exit negotiations of several key agreements that were not sustainable post acquisition that avoided costs of £15m. • Lead the creation of the Avios currency in 2011 and operating model between British Airways and Iberia that allowed both organisations to share the benefits of growth under the merger of £5m building to £15m.