Nerd Crawler started as a side project in June 2022, but after discovering how many creators are juggling apps to manage their side hustles selling their products and services, I pivoted Nerd Crawler to an auction marketplace to help creators earn more, and we've been growing rapidly ever since!Nerd Crawler's curated marketplace, escrow system, and lower fees helps creators like Frank Cho, Stanley “Artgerm” Lau, Arthur Adams, Khoi Pham, and many more easily sell their comic art online and reach new fans globally. Nerd Crawler is part of LAUNCH Accelerator Cohort 33 (LA33) and is backed by Jason Calacanis (early investor in Uber, Thumbtack, and Calm). Learn more at www.nerdcrawler.com.

Realtor.com® is The Home of Home Search -- helping millions of buyers find their dream home.Jun '24 - Oct '24I expanded my scope, becoming Director of Product for Activation and Discovery CRM, growing my direct team from 2 to 4 FTEs and managing the work of a team of designers, engineers, and analysts. July '23 - Jun '24I expanded my scope, becoming the Director of Product for Realtor.com's Core Consumer CRM program. Core Consumer CRM is inclusive of Buyer CRM and upper-funnel Consumer CRM. In this role, I own the strategy and execution to drive CRM registration and app downloads from our millions of visitors as well as helping our buyer segment find their way home.Nov '22 - July '23I was the Director of Product for Realtor.com's Buyer CRM program, owning the strategy and execution of all CRM comms that help our buyers find their way home.

Compound Choice is my little agency that focuses on making consistently good choices in product development that compound over time leading to incredibly helpful software products. The Compound Choice portfolio includes: 1. Nerd Crawler (the easiest way for comic artists to earn more for their art)2. Coffee Chats (launch your own mentoring site with built-in scheduling functionality without writing code. Shut down)3. Reporty (a better Slack x Shopify bot. Acquired)

- Own global lifecycle strategy for Google Nest and Pixel CRM including CRM strategy for all new product launches since 2020 in over 14 global markets resulting in ~$XXM in revenue generated.- Partner with Product, Engineering, and Data to bring scalable personalization to Product CRM, increasing device engagement by as much as 4x and driving $XM in revenue- Lead the rollout of a first-of-its-kind CRM incentive program, resulting in a 9x increase in CVR and is estimated to unlock >$Xm in incremental revenue in 2021.- Manage 2 full time Googlers, 5 temps/vendors, and 2 agencies

- Lead the 2020 Early Life CRM strategy including the creation of one consistent mission for the team, XX new emails across YY markets for Z product launches in H1 2020, sharing the strategy with partners and stakeholders, and generating $XM in revenue.- Launched the first-ever Help pilot for Pixel 4a, which showed a XX% reduction in return rates from users who opened the email.- Own the D&S email touchpoints for Home Concierge (HC), which includes 7 new emails localized for 20 markets (140 total emails) resulting in $XM in revenue

First Round offers a growing number of services and products to help founders build companies from scratch. First Round is a venture capital firm, interested in providing the same support across the board.I’m a Mentor at First Round's Fast Track Program - a mentorship experience that matches seasoned employees and leaders with mentees seeking advice. It's an amazing way to expand your network and make friends along the way.

Depict is a startup that is making art more accessible and discoverable similar to what Kindle/Amazon did for books. Notable accomplishments/projects:- Lead the marketing, coding migration, and maintenance from an in-house eCommerce platform to Shopify to generate pre-orders, resulting in >$500K in pre-order sales. Languages used HTML, CSS, Liquid, and React.- Build in-house reporting dashboard--pulling data from Shopify and Stripe APIs and stitching them together programmatically--to provide more visibility on KPIs. Languages used React and PostgreSQL.- Pull, analyze, and surface business metrics to the executive team with SQL and Excel. Data sources: Shopify, Stripe, Amazon, and in-house database.- Own all eCommerce (SKU management, inventory, product page updates, on-site marketing and conversion optimization) for Shopify and Amazon Seller Central.

Depict is a startup that is making art more accessible and discoverable similar to what Kindle/Amazon did for books.Notable accomplishments:- Lead all digital marketing efforts including SEM with Google Adwords, SEO with Google Webmaster, Email Marketing, Paid Social (Facebook, Instagram, Twitter, Pinterest), and affiliate.- Lead all customer service initiatives including vendor selection, response templates, reporting, and run onsite customer support when needed.- Lead retailer program test with b8ta and Target Open House.- Ran retail pop-up program, launching a Depict pop-up in Brookfield Place NYC.

Threadbase allows non-developers to build their own Reddit-style community (e.g. upvotes, threaded comments, and more) in just a few clicks and without writing any code.- Acquired in March 2019- Bootstrapped the business to profitability without spending any money on marketing before the business was acquired.- Generated over 100 pre-launch sign-ups in 24 hours without spending any money and without a finished product.- Launched the product in August to the front page of IndieHackers and most upvoted post for the day on /r/SideProject and /r/RedditAlternatives

- Optimized app acquisition funnel through multivariate tests, resulting in a 3x increase in daily app downloads- A/B tested creative and copy on the app store landing pages, resulting in a 2x increase in conversion rate- Launched a series of app store optimization initiatives including creative updates, in-app review prompts, and keyword optimization drastically improving Imgur's app discoverability - Lead the email growth channel: growing our marketing list from 40 subscribers to >2M subscribers, coded and launched multi-series email marketing series while maintaining an average monthly CTR above industry average.- Managed the launch of push notifications for the Imgur apps including vendor scoping, negotiations, user segmentation, QA-ing, and managed deployments- Assembled the go-to-market plan for new product launches which included working with design on brand assets, user-facing messaging, timing, and company-wide communication pre and post launch

- Acquired by Amazon- Provide strategy for all retention & acquisition initiatives including email, social, search, and referral marketing- Product owner for Refer-a-Friend and Affiliate Marketing programs, working closely with design, tech, project management, accounting, and legal to bring two new channels to comiXology- Manage all relationships with email, refer-a-friend, social media, search, display, and paid media vendors- Implemented smart remarketing and lookalike strategy for paid social media, resulting in a 315% increase in conversion rates while simultaneously reducing cost per conversion by 75%- Played a vital role during Amazon and comiXology's due diligence, assisting with reporting, sharing decks, and ultimately, transitioning comiXology's marketing programs to Amazon when the acquisition was finalized- Led the acquisition and retention P&L for comiXology's 2015 annual budget- Built, analyzed, and optimized robust business KPI, retention, and acquisition dashboards using Excel, Google Analytics, Tableau, and SQL- Increased customer retention by 40% by implementing new programs including dynamic product recommendations, automatic user segmentation, New Release Alerts, Free-to-Paid Alerts, and a multi-stage Welcome Series- Increased revenue attributed to email by 130% compared to the previous year and transformed email from the third highest revenue-generating channel to the second highest revenue generating channel behind direct traffic- Analyzed acquisition data and implemented a new strategy which resulted in a 43% decrease in acquisition cost

- Acquired by Walmart- Oversee and manage the development of all marketing emails from conception to execution- Manage our ESP development team and provide them with assets, timelines, and tracking information- Provide strategy for the entire email channel and present weekly recommendations on future mailers as well as programs that would drive higher repeat rates in our customers- Assist in the development of a VIP Referral campaign to acquire new customers while maintaining a low COA- Assist with Bonobos Guideshop marketing across the United States, which includes updates on Foursquare, Facebook, and Twitter as well as creating innovative mailers to drive higher traffic to the stores such as video embedded emails and geo-targeted mailers in our Welcome Series- Developed a reporting spreadsheet that uses Pivot Tables, VLOOKUPs, and SumIfs to provide deeper insight on Bonobos's email marketing metrics, which is now a crucial tool when planning for Holiday and 2013

- Acquired by Amazon- Create and execute marketing campaigns for Soap.com including retention, acquisition, transactional, and conversion e-mails using Dreamweaver, Fireworks, Photoshop, and HTML- Monitor and analyze Google Analytics and Responsys data with Excel to determine cost of acquisition, total revenue, cost per click, and overall success rate of all e-mails sent from a Quidsi-owned site- Assist in planning quarterly financial estimates and determining additional marketing avenues to acquire new customers