Led the creative development and production of over 100 marketing assets, including promotional videos, how-to guides, and unboxing content, driving a 30% increase in user engagement across digital platforms.Designed the logo and created the animation for the launch of a new product line, contributing to cohesive branding and increasing brand awareness.Managed backend updates for two company websites, including product descriptions and resolving technical issues such as password resets and order synchronization, improving site functionality and reducing customer support tickets by 15%.Provided technical support for sales teams by troubleshooting online order issues and ensuring product information synced correctly across platforms, resulting in a 20% decrease in order processing errors.Collaborated closely with sales, tech support, and product teams to align marketing strategies with business goals, ensuring seamless communication and delivering projects on time, contributing to a 10% increase in cross-department efficiency.Directed the planning and execution of trade show marketing logistics, coordinating with external vendors for booth designs and promotional materials, increasing brand visibility by 25% at key industry events.Spearheaded the content strategy for a new product line, driving a $1.5M product launch within three months through data-driven marketing and content optimization.Utilized Mailchimp and YouTube Studio to track campaign performance, increasing email open rates by 20% and web traffic by 15%.

In-N-Out: Led location photography for multiple venues, increasing social media engagement by 15% by showcasing unique building accommodations.Airbnb: Collaborated with hosts to provide listing photography services, resulting in a 20% increase in booking rates for featured listings.Meta: Captured live events and activities at Meta’s offices, delivering high-quality content that improved event engagement by 25%.Oath: Photographed and recorded seminars focused on product launches and training, enhancing internal and external communications.Alan Wang Realty: Photographed live events and optimized social media branding, leading to a 30% increase in engagement and inquiries.KevJumba (YouTuber): Designed emotes, overlays, and consulted on technical setups, boosting livestream engagement by 15%.Trulia: Conducted tourist photography to showcase cityscapes for real estate buyers, improving visual content for prospective home buyers on Trulia’s platform.Roundtable Pizza: Developed a social media campaign to promote a new building’s beer garden, increasing local awareness and foot traffic through engaging visual content.Street Food Cinema, City Year, Contra Costa Cops for Kids, Boys and Girls Club: Provided event photography for festivals and non-profits, capturing key moments to enhance promotional materials and community outreach.OnCall Dental: Revamped the website, cutting hosting fees by 20%, increasing traffic by 25%, and boosting commercial inquiries by 15% through improved branding and video content.Successfully delivered content for a diverse range of industries, from real estate and restaurants to tech and non-profits, showcasing flexibility and versatility.Independently managed project timelines and client expectations, consistently meeting deadlines and exceeding client goals.Leadership: Mentored junior photographers and collaborated with creative teams to ensure consistency in quality and execution across diverse projects.

Managed the creative production of marketing content for WeWork’s real estate spaces, coordinating photo shoots across global cities, including locations in Japan, to promote office spaces and boost brand visibility.Led a team of photographers, ensuring all visual assets adhered to WeWork’s brand standards while maintaining consistency across multiple markets.Allocated resources and planned photo shoots in collaboration with community and building managers in Japan, successfully managing scheduling and access to secure high-demand locations, resulting in a 25% increase in online inquiries and office space rentals.Edited photos for editorial campaigns, removing and photoshopping elements to ensure compliance with copyright laws, preventing potential legal issues.Collaborated closely with the marketing and operations teams to ensure cohesive branding across all content, improving brand consistency across digital channels.Managed logistical planning for multi-location photo shoots, improving production efficiency by 20% and delivering high-quality content on time.Directed post-production processes, ensuring stakeholder feedback was incorporated, and delivering final assets that aligned with project goals.

Led a team of 8 photographers to complete the photography of 4,000 restaurants across multiple U.S. cities in just 3 months, an unprecedented level of productivity while maintaining high-quality standards.Developed and implemented Standard Operating Procedures (SOPs) to train new photographers, ensuring consistent quality across shoots and enabling them to replicate successful results.Managed logistics for multi-location photo shoots, including coordinating with restaurant owners and scheduling shoots, ensuring smooth execution and on-time delivery of content.Worked closely with restaurant managers to understand their branding needs, providing tailored photography that showcased their unique offerings and helped them stand out on the DoorDash platform.Used Asana and Slack to streamline communication, track project progress, and ensure alignment between the photography team and DoorDash’s marketing objectives.Collaborated with DoorDash’s marketing team to align the visual content with broader campaign goals, enhancing the overall marketing efforts to attract more restaurants to the platform.Contributed to a 15% reduction in production time by implementing efficient workflows and ensuring the timely delivery of final assets to DoorDash’s marketing team.