• Responsible for all elements of fundraising, marketing, awareness building, relationship development, and closing deals.• Managed and mentored a team of 5 part-time volunteers and interns.• Established partnerships with corporate donors such as L'Oréal, Appfire, Poké House, and more, resulting in over $75,000 of funds raised.• Earned an average of a 5.2% click-though rate for automated cold email marketing campaigns to potential corporate donor, hotel partners, and foundation managers.• Increased click-though rates on bi-weekly newsletters by 42% (to a total of 34%).• Spearheaded Google Ads campaigns delivering approximately 30,000 monthly views, a 5.9% CTR, and a $0.24 CPC with a $100 monthly budget for paid ads and an optimized Google Ads Grant account.• Increase website traffic by 428%, from an average of 727 monthly visitors to 3,842.• Utilized Squarespace to improve user experience on oceanrescuealliance.org, build landing pages, and direct donations.• Integrated ORAI's first donor management system/CMS (GiveButter) and earned the organization's first monthly donors, worth thousands of dollars annually.

Ask me about this amazing organization!Inspired by their cause and the dedication of the team, I have been helping ORAI by running email marketing campaigns to find corporate sponsors who share our passion for ocean conservation and are willing to fund our projects, including coral restoration and out-planting, artificial reef development, community engagement, and so much more! If you want to learn more, become a sponsor yourself, or have your company become a sponsor, please reach out to me.

I was responsible for developing the entirely new Talent Marketing function. In my first year in this role I:• Hired, trained, mentored, and led two team members• Spearheaded the marketing strategy to increase international applications, resulting in a 35% YoY increase in applications outside of the US• Developed and oversaw US talent marketing efforts to increase application for key roles domestically, which led to a 195% YoY increase• Created, reviewed, and oversaw 40 global LinkedIn talent ad campaigns earning 10,742,030 impressions (up 119% YoY) with an average CTR 171% higher than LinkedIn’s industry benchmark and a best-performing CTR 739% above the benchmark. Talent campaigns were launched in the US, UK, Netherlands, Germany, South Africa, India, Singapore, and Japan• Created and managed Glassdoor talent advertisements which generated 3,292,650 sponsored impressions with a conversion rate equal to Glassdoor’s industry benchmark.• Developed and implemented KnowBe4’s public response strategy for all Glassdoor reviews• Drove 44,188 sponsored and organic applications from Indeed (up 189% YoY)• Led the creation of uniquely branded Indeed domains for each of KnowBe4’s global offices• Revamped the #KB4People career blog’s formatting to match KnowBe4’s new talent brand design with the help of a third-party contractor• Maintained and updated the content on 36 total web pages• Designed and implemented 7 new web pages for KnwBe4.com/careers• Led global initiative earning KnowBe4 the “Great Place To Work” certification in ten global offices (eight for the second year in a row)• Earned KnowBe4 three Best Workplaces in the UK awards and two Best Workplaces in Singapore awards• Directed a culture-related photoshoot in order to get new content for the careers microsite and advertisements• Awarded 2022 Talent Brand Team of the Year award by Talent Brand Alliance• Awarded Gold Stevie Award for Recruiting / Talent Acquisition Team of the Year

As the first-ever Employer Brand Manager at KnowBe4, I reported directly to the VP of Global Talent Brand & Outreach on all matters related to KnowBe4’s employer brand and reputation worldwide while attracting tens of thousands of applicants globally. • Created and maintained the KnowBe4 Careers microsite (www.KnowBe4.com/Careers).• Developed EVPs (Employee Value Propositions) for each of KnowBe4's international offices.• Drove a 45% increase in international applications by shifting focus to international branding.• Earned over 2 million LinkedIn ad impressions with a CTR 3x higher than LinkedIn’s average.• Created content of high-enough quality to be used by LinkedIn as examples of how cybersecurity brands can leverage LinkedIn for growth.• Generated thousands of a-leads for the recruitment team through the development and implementation of job ads in the US, UK&I, LATAM, EMEA, and APAC.• Advised senior executives on current recruitment trends through the use of A/B testing• Trained one additional Employer Brand Manager on all essential duties related to the position.

My key accomplishments as the Talent Outreach Specialist included:Online Branding & Advertising:- Adapting KnowBe4's talent brand and messaging for COVID.- Delivering millions of impressions through Glassdoor utilizing paid and organic media.- Running LinkedIn ad campaigns which delivered hundreds of thousands of impressions and reached an all-time high click-through rate of 5.38%.- Getting KnowBe4 published in 33 media articles.- Publishing 27 of KnowBe4's own blogs.- Doubling @KB4People's Instagram followers over the course of 2020.- Earning @KB4People nearly 500,000 impressions across Instagram, Twitter, and Facebook in 2020.- Managing all cultural awards and earning KnowBe4 15 culture-focused company awards, including #1 Tampa Bay Times Top Workplaces, #2 Tampa Bay Business Journal Best Places to Work, #7 Glassdoor Best Places To Work, and multiple Fortune Best Workplaces awards.Global Branding:- Launching uniquely branded LinkedIn Life pages for KnowBe4's largest offices.- Developing localized Glassdoor pages for each of the global offices.- Increasing international views to KnowBe4's Glassdoor page by 100% YoY.Programs & Events:- Organizing and attending 40 recruiting events (virtual and in-person)- Hosting 3 field trips, 1 job shadow, and 1 volunteer.- Organizing 2 executive speaking events for KnowBe4’s SVP People Operations.

• Increased Glassdoor candidate reach by 66%, application starts by 63% and completed applications by 58% over 10 weeks.• Increased attention on critical sales roles by 60% and applications by 49% through Glassdoor over 10 weeks.• Coordinated 2 career fairs and screened 150 potential candidates for positions with KnowBe4.• Provided recommendations to increase social media engagement and implemented a new social media planner.• Expanded the company’s online presence through the implementation of additional recruiting websites.• Nominated the SVP of People Operations to speak for SHRM, NAHRES, Great Places to Work and CareerSource Pinellas.

• Drove sales by consistently reaching daily goals for additional add-ons sold to guests• Maintained a customer satisfaction level of over 90%• Fostered teamwork by providing assistance to colleges during rush periods• Managed monetary transactions for upwards of 20 guests per day