Christopher Watters

Christopher Watters Email and Phone Number

Director, Experiential Marketing, NORAM and LATAM @ Meta
California, United States
Christopher Watters's Location
San Francisco Bay Area, United States, United States
About Christopher Watters

Nothing replaces in-person moments, whether it’s coffee with a friend, a live concert or expanding your network at an industry event. These moments deliver a lasting memory, foster meaningful relationships and drive value. My job is to connect people. I am a storyteller and my medium is experiences. Long before starting my career, I found that I have a knack for connection and turning an event into an experience. Experiential marketing is a step beyond event planning in which business goals and the attendees’ sensorial journey are carefully connected to create a story. I’ve been fortunate enough to do this for the last two decades delivering successful business results and developing a global network to scale work when needed. I approach every project with a belief in the power of human connection and sincere listening to root myself in a mission and audience needs. I love big goals, thrive in change and am happiest when building brand new events. I love people. I’m invigorated to make new friends, talk shop and am always excited to learn something new. I’m an open door and love creating. Let’s make moments memorable. I hold a BA and MBA from UC Davis, love old trucks, the mountains and am a father to two wonderful girls. In my spare time I run an event rental business - www.wheelwellevents.com

Christopher Watters's Current Company Details
Meta

Meta

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Director, Experiential Marketing, NORAM and LATAM
California, United States
Website:
metadownhole.com
Employees:
136862
Christopher Watters Work Experience Details
  • Meta
    Director, Experiential Marketing, Noram And Latam
    Meta
    California, United States
  • Meta
    Head Of Experiential Marketing, Americas
    Meta 2022 - Present
    Menlo Park, Ca, Us
    I bring Meta and its platforms to life, one event at a time, from Canada to Brazil. My team’s events range in size from 50 attendees to many thousands, as well as participation in some of the largest industry events in the US. As the owner of the event marketing channel, I drive value for our partners, creators, developers and engineers with experiential storytelling, a clear focus on our audience and a goal of making every day fun. I tell the story of our products with experiences, am a master collaborator and thrive in change.
  • The Wheel Well - Event Rentals
    Owner
    The Wheel Well - Event Rentals 2022 - Present
    www.wheelwellevents.comAt the Wheel Well we have two sayings: “Party Anywhere” and “Party On.” We are Lamorinda’s small party and event rental company, here to enable your group gathering, party, or celebration anywhere, anytime. We have a suite of unique products to make your next event stand out - with direct delivery and day-of drop-off and pick-up. Party on. https://www.instagram.com/wheelwellevents/
  • Facebook
    Event Marketing Lead
    Facebook 2015 - 2022
    Led Meta’s tentpole events including CES, Mobile World Congress, GDC, F8, Cannes Lions Festival of Creativity, Connect, Meta Immersive Learning, Global Client Councils, Ad Week and Industry Trade Events. I brought the brand to life to tackle sales and partnership goals. Success in this role led to the expanded oversight of North and South American event teams and all events on both continents.
  • Facebook
    Internal Marketing Communications Manager
    Facebook 2014 - 2015
    Fortunate enough to land a spot on the Facebook rocketship to lead the internal sales and marketing conference. I united 6000 colleagues and made senior leadership extremely happy for 5 years straight, especially in meticulous management of a $30M budget. Quickly joined the newly founded event team to tackle industry tent pole events including Cannes Lions Festival, Digital Marketing Expo and Conference, Mobile World Congress and CES.
  • Ubm
    Group Operations Manager
    Ubm 2013 - 2014
    London, Gb
    Led event operations for the Game Developers Conference, an annual 24,000 person conference in San Francisco. Additionally led operations for sub-branded conferences GDC Next, focusing on the future of gaming, App Developers Conference (ADC) focusing (at the time) on the flourishing world of gaming apps, GDC Online a highlight of online gaming, and Designers of Things (DoT), a conference showcasing our ever-interconnected technologies. My work at UBM firmly rooted my event heart in San Francisco where I now sit on SF Travel’s Customer Advisory Board.
  • Ubm
    Sr. Event Operations Manager
    Ubm 2012 - 2013
    London, England, Gb
    Kicked-off my tenure at UBM leading event operations for the Game Developers Conference (GDC), and GDC Online. Event operations can be summed up in “making the event happen.” Everything attendees’ experienced at the events was carefully curated by me and my team.
  • Enterprise Events Group
    Project Manager
    Enterprise Events Group 2010 - 2012
    San Rafael, California, Us
    Strategically developed corporate events from concept through execution. Events included international board of directors meetings, leadership meetings and sales conferences ranging from 10-10,000 attendees.Consistently focused on client success through anticipating needs, fast turnaround times and delivering innovative ideas.Managed event budgets in excess of $2M.Explored and developed future sales opportunities by developing client relationships and exceeding expectations in event execution.Best in customer service Q1 2011.Spearheaded the company’s first marketing plan and marketing department.Consolidated and redeveloped the company’s brand, redesigned the company website and redeveloped the corporate image. Lead the process to develop the new corporate tagline as new corporate identity.Established a formal lead generation system via the redesigned corporate website, social media and inbound marketing.
  • Sacramento Convention Center
    Event Manager/Supervisor
    Sacramento Convention Center 2006 - 2010
    Managed all facets of day to day operation of 600 events per year at; Supervised 150 House Staff in the operations of entire events from pre-concept to execution and follow-through. Conducted staff training for Event Managers, Event Supervisors, and House Staff.Authored the Event Supervisor Training Manual.Authored the 2009-2012 Convention Center Business Plan, addressing the current economic crisis to ensure the continued success of the $7 million business and its vital role in the City of Sacramento.Interfaced with clients to address all requests and handle any and all complaints utilizing tact and diplomacy.Experienced in all aspects of planning tradeshows, expositions, government conferences, theatre productions, sporting events, green events, concerts, banquets, weddings, charities, fundraisers, comedy, benefits, graduations, corporate events and more.Managed box office settlements involving handling funds, ensuring all ticket sales are properly accounted and appropriate parties are properly billed and/or paid.Planned, supervised, and coordinated over 800 events.
  • University Of California Berkeley Alumni Association
    Line Cook And Hiking Director
    University Of California Berkeley Alumni Association 2004 - 2008
    Line Cook:Worked with Head Cook serving three meals a day to an average of 350 people Ensured mealtimes ran smoothly and served on time.Stepped in when head cook was absent to manage operation. Served in every capacity of the operation depending on operational needs including food prep, bakingHiking Director:Organized and lead hikes ranging from 2-15 miles through the Sierra Nevada Mountains.Hikes ranged in difficulty from beginner to advanced and included lessons on local terrain, geology, flora, fauna, outdoorsmanship and wilderness survival
  • University Of California
    Production Manager
    University Of California 2004 - 2006
    Oakland, California, Us
    Hired, scheduled and supervised crew of 26 working on events taking place 300 days per year. Assisted Event Manager planning events, hiring production crews and unions, addressing both student and professional media needs. Served as a liaison between student, athletic and private events and the UC Davis Campus Facilities. Trained production staff and assisted with building maintenance.

Christopher Watters Education Details

  • University Of California, Davis - Graduate School Of Management
    University Of California, Davis - Graduate School Of Management
    Strategy
  • University Of California, Davis
    University Of California, Davis
    French

Frequently Asked Questions about Christopher Watters

What company does Christopher Watters work for?

Christopher Watters works for Meta

What is Christopher Watters's role at the current company?

Christopher Watters's current role is Director, Experiential Marketing, NORAM and LATAM.

What schools did Christopher Watters attend?

Christopher Watters attended University Of California, Davis - Graduate School Of Management, University Of California, Davis.

Who are Christopher Watters's colleagues?

Christopher Watters's colleagues are Angelo Fichera, Code Undefined, Renata Rezende, Elana Estrin, Felbert A., Renat Sergazinov, Supriya Rajendra.

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