For more than 100 years, Vinson & Elkins has provided deep experience in handling transactions, investments, projects, and disputes worldwide. The firm is a trusted adviser to clients in the most important industrial and digital industries. - Develop Business Development/Marketing portion of annual practice plans and business development initiatives and ensure alignment with the firm’s overall marketing strategy for Shareholder Activism practice.- Provide public company marketing research and analysis and regular and timely business intelligence on key competitors and marketplace trends; identify and recommend other opportunities for increasing the practices’ profiles among potential clients and help to differentiate the practices from their competition.- Manage sales outreach function, including developing and writing sophisticated client pitch templates, responses to RFPs and other new business material; lead internal follow-up debriefing on pitch opportunities.- Develop and execute a robust calendar of CLE, client presentations, speaking and panel moderation opportunities for the Shareholder Activism practice. - Oversee the development and maintenance of the practices’ marketing collateral, brochures, biographies and practice group descriptions.- Serve on committees for associate attorney development and marketing technology innovation.- Oversee rankings and award submissions for Legal 500, Chambers and other publications. - Manage a calendar of league table submissions.

Wilson Sonsini Goodrich & Rosati's legacy closely traces the birth and evolution of Silicon Valley.For more than six decades, Wilson Sonsini has represented the technology pioneers associated with virtually every milestone innovation.• Develop and implement marketing and business development plans, including client targeting programs, client teams, and pursuit teams for the Mergers & Acquisitions, Energy & Climate Solutions, Private Equity and Latin American practice groups.• Manage, supervise, and track productivity for a team of business analysts, coordinators, and proposal specialists.• Developed a prospect pipeline program based on VC and other funding events to deliver monthly warm leads to partners is various areas of the corporate practice.• Identify and support cross-practice and cross-region opportunities and collaborate with attorneys and marketing colleagues to develop and drive marketing and business development plans to exploit those opportunities.• Individually support two of the firm’s largest individual drivers of business, having built programs to systematize client and referral source development programs.• Drive tactics and programs that raise the practices’ internal/external visibility through events, sponsorships, PR, and social media.• Leverage library and competitive intelligence resources and a team of analysts to conduct in-depth research on markets, technologies, companies, and industries for practice groups and attorneys.• Work with pitch team to update and develop new materials and support the Business Development team’s pitch tracking and reporting activities.• Help track and maintain key attorney matters for the experience database and league table and award opportunities.• Participate in the production and execution of client events, speaking engagements, and sponsorships, including analyzing attendee lists for leads, supporting attorney follow-up, and tracking outcomes and activities in Salesforce.

Stoel Rives is a leader in corporate, energy, environmental, litigation, natural resources, real estate, renewable energy and technology law. Under the supervision of Chief Client Service Officer, responsible for directing all business development and marketing initiatives for the firm’s Corporate and Litigation Practice Groups, the firm’s Consumer Products, Manufacturing & Transportation Industry Group, and the firm’s Seattle Office. • Identify and execute on operational priorities to develop budgets, practice plans and business development plans for multiple practices and individual attorneys that align with firm’s strategic plan. • Participate in identifying key clients for launch of new Client Service Teams and play active role on multiple teams. • Work with the firm’s Diversity & Inclusion Committee to identify sponsorship opportunities for diverse members of the firm, prepare competitive intelligence reports on target clients and measure ROI. Contribute to multiple diversity-centric RFP opportunities.• Worked with technology and CRM leads to build and launch a new system for matter detail capture and reporting used for internal analysis and development of fixed fee agreements and marketing materials. Process included establishing billing metrics to establish benchmarks for flagging matters for detail capture.• Key contributor in process of responding to requests for fixed fee legal engagements with some of the firm's largest clients. Worked with Director of Pricing Strategy, client leads and other key business leaders to create multi practice proposals.• Develop and execute strategic marketing events across multiple markets that provide opportunities to interface with existing and potential clients.

Managed the Business Development Department and directed all marketing initiatives for regional law firm, Williams Kastner. Responsible for strategy, planning and implementation of marketing initiatives as well as handling of messaging and communications, client retention and relations, sponsorships, and strategic planning on the firm, practice group, industry team and individual attorney level.• Reporting to Chief Operations Officer and Firm Managing Partner, led business development activities for 80+ attorneys in 4 practice groups and 8 industry specialized teams.• Produced monthly workflow reports for board members detailing business development and marketing efforts within the firm.• Built and nurtured partner and referral relationships with other professional service firms (accounting and tax, environmental engineering, technology, security, architecture) to identify trending topics and themes for collaborative client-centric events.• Oversaw team of coordinators and marketing assistants as well as team of contract designers and web service experts.• Key advisor to firm leadership including senior partners, department chairs, department leads and client relationship leads. Negotiated and managed corporate sponsorships of PGA event used for client development event for top firm clients.• Worked with PR and media teams to deploy strategic communications to amplify firm expertise and value to GCs, CFOs and decision makers.

Managed creation, deployment and syndication of various business development and marketing materials in tandem with inside sales and executive teams. Managed PPC and email marketing campaigns to maximize reach in capturing qualified leads. Developed events calendar in support of new product releases including webinars and informational seminars for managers of enterprise software capabilities.• Built and executed an integrated marketing plan that established core product value and crafted messaging roadmap to market to existing clients and new client targets. • Drafted and developed compelling audience-specific messages and tools (whitepapers, presentations, webinar, product success stories) • Managed a team of creative specialists, designers and copywriters to establish branding and bring product to market.• Managed multiple priorities independently in a rapidly evolving business while maintaining high quality deliverables.

Provide digital marketing services including search engine optimization, social media strategy, management of digital advertising spends for multiple clients• Responsible for planning and implementation of brand and communication strategies for multiple web-based retail clients.• Analyze user data on campaign efficacy utilizing key performance indicator to build out targeted SEO campaigns• Supported multiple online retail clients through retail optimization process. Improved user experience leading to greater website engagement and sales• Implement search engine optimization and keyword strategy resulting in a 25% increase in website traffic and sales• Identified core competencies and establishing a consistent voice for all company communications and collateral

Worked cross-functionally as writer/editor/social media strategist for online media company. Helped grow a digital community of over 250k Facebook followers 60k followers on Twitter• Built and managed team of contributors and strategic partners to drive traffic and engagement. Managed the day-to-day engagement with brand ambassadors on various promotions. • Responsible for daily content generation through WordPress platform. Content strategy lead to increased site traffic (200,000 to over 1.5 million unique visitors in an 8-month period).• Pivotal in growing impressions on social media. Grew Facebook online community to over 90k and Twitter followers to 14k in first year.

Hornall Anderson creates brand experiences that connect with people and lead to business results.• Responsible for presentation design for multiple client pitches and provided support on some of the agency’s highest visibility projects.• Provided support for brand refresh and market expansion project for one of the world's largest telecommunication companies.• Coordinated brand development creative process between senior business leaders and agency creative team. Gathered industry analytics, user experience and retail experience data to support our final recommendations for market expansion and brand elevation.

Participated in internship program in Account Services Department for Seattle-based creative agency. Supported Account Managers servicing some of the agency's largest accounts in health and beauty, professional sports and professional services marketing.