Christopher Wetzel Email & Phone Number

7017 NE HWY 99 Suite 211, Vancouver WA 98665

Washington

Convenience Store and Restaurant Consulting Services.

Portland, Oregon

Portland, Oregon Area

• Lead team including Marketing Manager, Retail/Category Manager, Station Manager and Pricebook supervisors for 45 million dollar multi-dimensional transportation services company offering commercial fueling and travel.
• Led the development and implementation of annual marketing plans including SWOT analysis for retail and food and beverage departments that resulted in consistent sales increases, in a flat growth industry. During this.
• Owners Representative on $1.6 million dollar renovation of nationally recognized Travel Center design resulting in 40% increase in revenue for convenience store sales and 35% increase in food and beverage sales.
• Championed the turnaround of poor performing C-store with stagnant sales, missing product lines and poor layout. Changes included re-designed floor plan, improved product placement, strategic placement of high margin.
• Established category margin benchmarks for company’s convenience stores as well as dashboard for displaying monthly margin and category sales results.

• Managed entire operation, restaurant and retail with sales exceeding 35 million. Oversaw all aspects of labor, scheduling, food inventory, maintenance, safety and sanitation, monthly promotions and adjustments of sets.