🐧Chris Whelan Email & Phone Number

Canada

Manchester, Greater Manchester, Gb

Manchester, Greater Manchester, Gb

Managed our UK Regional Marketing Strategy for the financial year 2024. Core elements of the role included:- Worked closely with our UK Market Lead in formulating a regional marketing strategy. I then managed the execution of our plan in order to generate new and stregthen existing client relationships for our regional sales and capability leaders. - I closely monitored our MoM performance and made effective decisions to maxmise ROI based on our budget and goals.- Managed our presence at 3 large scale trade show sponsorships - Gartner, Black Hat EU and CYBERUK generating strong pipeline and ROI.- Supported our in-region vertical leaders with their go to market goals. Managing events, digital, PR, content activites across our FSI, TMT, Public Sector, Industrials and Emerging Markets focus areas. - Proudly expanded the UK regional team and recruited a new regional manager into the team who made a huge impact immediately. I also supported our global digital lead achieve their goals and obtain training in their desired development areas. - Sat on our UK operational board in order for marketing to absorb and support on the challenges and opportunities facing our UK leadership team. - Oversaw the regional brand presence and helped colleagues with articulating and proudly demonstrating our 'people powered, tech-enabled' positioning in the market. - Delivered 169% against our annual MQL goal, 115% against our SQL goal and 194% against our SQL pipeline target.

Manchester, Greater Manchester, Gb

Led the UK, Iberian, and Nordic marketing teams and reported directly to my global CMO & UK managing director.I held close relationships with our sales leaders also, working closely with them to achieve our combined lead generation and revenue goals. I was responsible for setting the regional marketing strategy but I was also involved in executing our sector marketing approaches. This involved working on a high volume of campaigns, tailored to local market and sector drivers. I was part of a multidisciplinary (full mix) team, delivering events, digital and more (we only used agencies when we needed specialist help otherwise we worked well autonomously). I managed our annual regional budget, reporting regularly to leadership on our success, optimisation and played an important role in deciding where to invest in our future efforts. I devised new approaches to campaign management (testing new routes to market).

Gb

I’m currently a manager within PwC national campaigns team; specialising in global thought leadership and lead generation/rapid growth projects.

Gb

I currently manage the marketing and communication objectives of two recently established and growing business units at PwC:1. Virtual and augmented reality services2. Frontier Innovation ServicesBusinesses, the economy and society are at a crucial stage in the adoption of #EmergingTechnologies. PwC has invested into developing an emerging technologies and innovation team of specialists. Not only does this team allow us to disrupt ourselves and improve our own operations, processes and ways of doing things – but they support many of our 18,000+ UK clients too. In my role to date, I'm particularly proud to have managed the launch of one of PwC’s leading pieces global thought leadership, titled: Seeing is Believing - How virtual reality (VR) and augmented reality (AR) are transforming business and the economy.The report predicts by 2030 VR & AR will;- contribute $1.5 trillion to global economies- boost UK GDP by 2.4%- enhance over 23 million jobs (0.66% of global workforce) With the support of my colleagues, we've designed an engaging and creative multi-channel promotional campaign with a global reach which included;- launch event and sponsorship of Learning Technologies Conference- online advertising- interactive website with embedded data explorer- post-launch blog and video series- internal communications, events and competitionsIt's the campaign that's had the strongest customer engagement in my career to date. We went above and beyond our ROI objectives too. The decisions I helped to make with my team and business stakeholders on what balance of offline and online channels to use were pivotal in the results we've seen to date. We even used emerging technology in the report (we embedded web-based augmented reality experiences in the report) which led to powerful, tangible engagements with our brand. A first for PwC and a market-leading example of augmented reality in the B2B space.

Gb

- Responsible for all marketing duties (full marketing mix) in the NW including; strategy and planning, budgeting, senior stakeholder management, creating and proofing all digital/non-digital communications and advertising, and management of a huge customer database.- Planned, delivered and executed over 20 client and partner events – from executive round tables for key clients, through to large seminars and conferences with over 250 attendees.- Established exclusive partnership arrangements with key local clients (MAG, University of Manchester, Royal Mail & more) working in collaboration with them to achieve common goals eg NW Innovation Forum, Demo Nights, Family Business Marketing Forum.- Aligned to PwC’s national digital marketing team, offering my time and strategic insight, due to my strong digital and content skills, to train others and demonstrate best practice.- Other duties include being a part of an innovation group within marketing that’s charged with testing out new ways of working (ie efficiently, market impact, new technologies). I’m reverse mentoring a social enterprise in Liverpool with marketing and commercial support. They’re helping children with autism learn about computer coding and careers.

London, Gb

- Project and core team leader managing national marketing programme targeting C-suite/Executive Board members at the UK’s largest companies. - Devised a thorough content pipeline for the programme, working with marketing and media agencies, whilst maximising the internal resources/people at KPMG’s disposal. - Controlled budgets and responsible for reports to KPMG’s UK marketing lead. - Co-ordinated a Brexit dinner series in partnership with The Financial Times, generating bespoke, rich and popular multichannel content featuring high profile UK figureheads. Series supported 5 regional marketing teams deliver exceptional ROI; 50% of attendees were CEOs and over 40% had not attended any KPMG event before. - CRM/Marketing Automation super user, managing sales and marketing campaigns. Regularly presented in regional sales meetings and client pitches. Initiated 360 feedback discussions with clients/targets to maximise market opportunities and reporting on competitor activities.

Gb

- Planned, delivered and executed over 15 client deliverable events – from small roundtables to large seminars of over 150 attendees.- Responsible for direct e-mailing duties in the NW, involving close management of a vast customer database; delivering targeted messages to relevant receivers.- Regular contributor to local and National marketing campaigns, offering strategic insight through my internal relationships with account and business development managers.- Adapted quickly to a new environment and maintained a high level of departmental performance in the wake of an experienced team member leaving the role.- Other duties include being part of the PwC Assistants & Executives Committee, driving activities and building a network of over 150 emerging managers; addressing employee engagement and learning and development. I am also a CRM Super User and train other employees on using CRM software. I also coach employees on the professional use of social media.

London, Uk, Gb

- Events management (Mitie Stars - employee reward scheme, 24seven - helpdesk proposition, Facilities Show - UK's largest FM trade show and various other internal events.);- Revamped internal communications (FM weekly, sales bulletin and senior leadership calls);- Played a role in development of Executive Relationship Programme, data collection/management and distributed all communications to interested parties. Also conducted a comprehensive report on our own CRM system which is being finalised;- Participation in PR strategy and output;- Produced external communication material for customers, website and helped deliver an entire proposition for 24seven helpdesk;- Helped in the development of undergraduate; - Participation in volunteering days and fundraising efforts (Breast Cancer, MacMillan, Children of the World, Crisis and The Passage).

East Melbourne, Vic, Au

- Exceeded expectations at one of Australia’s most internationally recognised brands.- Optimised T.V advertising expenditure through extensive analysis and liaising closely with the AHS media buyer.- Positively influenced client contract negotiations and complaint resolving.- Designed and updated supportive marketing and sales materials.- Created interest and raised awareness of AHS, leading to big ROI figures for the company, and impressive individual commissions in the process. - Displayed great initiative by fulfilling other tasks when I felt colleagues needed assistance e.g. customer service interactions, administration tasks.- Earned recognition from Aston University for an Outstanding Contribution to a Placement Employer Award 2011, receiving a cash prize.

Bsc Marketing, Marketing/Marketing Management, General

English Language, Business Studies And Law

Education record