Work with small businesses to develop a "go-to-market" strategy with key retail accounts and assist with all necessary paperwork in getting established as a new supplier with the customers. Develop broker incentive programs to assist in driving sales volume. Build customized, Excel-based sales and P&L tracking templates to be used in daily financial reporting.

Work nationally to develop business relationships with small-and medium-sized accounts. Actively seek out opportunities to close the gaps among retail accounts and further increase our presence among new retail accounts with the Pabst portfolio. Focused on continuing to gain retailer support and distributor alignment through a number of aspects including; ad activity, planner activity, shelf space, assortment and national programming.

Managed DFV business across multiple channels to deliver volume goals and establish relationships with new accounts. Developed and maintained long-term relationships with wine buyers and key distributors. Established sales objectives with distributor chain directors. Made recommendations and executed plans that enhanced company’s financial position with Military.Successes include:• Consistently grew total business each year for total growth of +406%• Increased Wal-Mart Inc. business by +414% • Increased Military business by +277%• Established relationship and increased C-store business +8600 cases, +6% vs. LY

Managed Diageo-Guinness business across all channels, on- and off-premise, via the Wholesaler network to effectively drive brand growth through key performance drivers. Collaborated cross-functionally to develop and execute programming to drive volume against targets. Spearheaded efforts that enhanced ways of working with National Accounts team.Successes include:•Improved beer performance +23% during non-peak period resulting in driving regional growth trends•Secured full distribution within the region for Guinness Surger at Ruby Tuesdays•Developed programming during non-peak season resulting in +19% increase in Red Stripe sales•Awarded Distributor of the Month twice (12/07 and 2/08)

Evaluated special events to measure impact to driving volume. Developed and presented sales performance recaps and recommended opportunities to Wal-Mart and Sam’s Buyers for programming to provide incremental volume. Monitored distribution voids and communicated via proper channels to close gaps. Tracked monthly sales performance and provided reporting vehicles for sales team. Managed data integrity and data delivery processes. Identified opportunities for increased sales distribution. Extensively utilized space management tools to develop schematics for Category.Successes include:•Gained +13,035 points of distribution for beer innovations•Acquired 425 stores to test a Spirits sku that led to full distribution (over +400% increase)•Provided insights that led to full distribution for ultra-premium spirits brands in high-indexing Affluent markets•Supported wine premiumization strategy that resulted in over 14,000 points of distribution

Tracked sales growth and monitored sales initiatives. Worked directly with Wal-Mart buyers to provide actionable insights for developing the category. Identified opportunities, through space management, to increase distribution and assortment. Tracked post-promotional sell through of featured items.Successes include:•Led initiative that yielded over 25,000 points of distribution for Huggies Infant Care products, which equates to an estimated increase of $16M in sales•Provided insights and recommendations that increased distribution of Facial Tissue by +4,000 points, or +11%.•Optimized usage of Spectra and Retail Link data for providing insights that resulted in +24% increase in distribution in Kleenex Dinner Napkins.

Oversaw daily operations of an international marketing consultancy. Interfaced daily with clientele to prepare and lead the implementation of strategic marketing and business plans. Consulted clients on issues of pricing, packaging, product development, marketing trends and market penetration. Performed oversea partner searches and identified sales opportunities.Highlights include:•Represented several companies in trade shows collectively yielding 23 oversea trade partnerships•Selected to serve on a market research panel, for a leading poultry process identifying the most economically feasible Central European venue for establishing a facility.