Christopher Williams Email & Phone Number

North Richland Hills, TX, US

Content creation and marketing highlights for the performance and enthusiast automotive industry. Racing, repairing, and road-tripping! Home of The Wheel Experience.

Dallas, TX, US

• Expanding the Parker house of brands categorically and in capabilities, surpassing 50% enrollment growth, gathering 9,300+ conference registrants for the first time in decades, alongside new, alternative revenue streams.
• Completed full 5 year strategic plan prior to deadlines, a success 70% of companies cannot claim.
• Brand updates, innovative sales kits, and aggressive advertising and recruiting drove 44% growth in enrolled/converted students.
• Consistently increased attendance up to 44% YoY at each Parker Seminar; in-person, hybrid, or digital.
• Launched 14+ brand campaigns ranging from inventive seminar themes to ecommerce websites, driving ROI success in the first year to each.
• Built a continuing education content portal that hit membership goals 3 years early.

Dallas, TX, US

• Continuously evolved range of small to multibillion-dollar client KPIs to maintain their sustainable competitive advantages in applicable market sectors via this 50-person agency (“Principal” is equivalent to Vice.
• Drove athletic training company’s Cost-per-Lead down 71% and produced 3x ROI on digital advertising spend via website development and media management.
• Designed and developed new brand campaign and website for a university that built audience 10-20% YoY, increasing conversions rates across the board up to 21%
• Created a mobile app advertising campaign for a premiere room booking brand driving 12% increased loyalty program adoption.
• Maintained a high-rate progress with over a dozen client projects running at any given time

Dallas, TX, US

• Built and executed realistic strategies to advance consumer and business facing digital channels and expand brand presence at this $270M digital media and newspaper company.
• Launched updates to brands, content management systems, websites, and mobile apps to 300+ journalists, 30 sales staff, and consumers contributing seven figure incremental digital revenue.
• Grew audience engagement with website and apps 22% YoY.
• Integrated design thinking, digital execution, and audience understanding into entire organization.

Grapevine, Texas, US

• Created, road mapped, and drove enterprise digital strategy and objectives for this Fortune 250 retail organization as it evolved its multichannel presence.
• Led integration of website a/b testing solution, providing 31% customer engagement improvements and increased revenue opportunities.
• Consolidated struggling, negative business lines into proven channels, returning revenue profit to 11%.
• Managed feature development in mobile apps, game distribution, and gamification of sales.

• Partnered and consulted with multiple entities to create new product, marketing, and business development or operational strategies, often mediating between disparate parties.
• Designed, defined, and executed go-to-market strategies, such as prototype development, funding acquisition, product manufacture outsourcing, or multichannel presence.
• Repackaged and redefined company images and structures during periods of capital raises.

Santa Monica, California, US

• Product / Project management residing over multiple development teams and outsourced companies to create highly demanded, licensed video games on multiple platforms for this $3B plus publisher.
• Entered in the Guinness Book of World Records as “the most successful entertainment launch of all time” - Call of Duty: Modern Warfare 2 surpassed $401M in first 24 hours of release.
• Produced Marvel Ultimate Alliance, best-selling non-movie superhero game at the time: 2M+ units sold.

Los Angeles, CA, US

• Aided in creation and management of large development teams, built new standard operating procedures, and consulted with many parties crucial to titles’ successes at this ~200-person developer.
• Produced back-to-back best-selling Star Wars licensed games of all time when released: Star Wars: Battlefront 1 and 2 sold 8M+ units.

US

Contributed to management of multiple development teams, ensuring timely completion of fast-paced game development and launch success at this ~400-employee publisher.

Built and maintained hardware and software solutions for a network of small-to-medium scale healthcare facilities.