Christopher Williams Email and Phone Number
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Expertise:Over 20 years of building and marketing the world’s best-selling products and business-enabling technologies across eight industries using innovative team leadership methods. A track record in every role of increasing revenue, attracting audiences, and smashing sales and engagement goals by specializing in cross-sector knowledge and driving vision to market success. Success Highlights: • Achieved 89% revenue growth at Parker University, recognized by Business Journal’s Fastest Growing Colleges in the US, placing in top 20 of over 1,500 universities nationwide.• Expanded Parker Seminars engagement, reclaiming the title of world’s largest chiropractic conference, then further breaking 34 year old records via category expansion strategies in following years.• Since 2019, received eleven marketing and creative awards for performance, design, and innovation.• Contributed to Dallas Morning News 7-figure incremental digital-revenue growth by eliminating technical debt and developing brand updates, websites, e-commerce, and app solutions. • Entered in the Guinness Book of World Records as “the most successful entertainment launch of all time,” Call of Duty: Modern Warfare 2 surpassed $401M in first 24 hours of release.• Produced back-to-back best-selling Star Wars licensed games of all time when released: Star Wars: Battlefront 1 and 2 sold 8M+ units.• Converted processes and culture at 5 different organizations to Agile and design thinking structures for improved department and team output and satisfaction.
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Chief Marketing OfficerParker UniversityNorth Richland Hills, Tx, Us
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OwnerStay Tuned Productions Llc Feb 2021 - PresentContent creation and marketing highlights for the performance and enthusiast automotive industry. Racing, repairing, and road-tripping! Home of The Wheel Experience.
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Chief Marketing OfficerParker University Nov 2018 - PresentDallas, Tx, UsExpanding the Parker house of brands categorically and in capabilities, surpassing 50% enrollment growth, gathering 9,300+ conference registrants for the first time in decades, alongside new, alternative revenue streams.• Completed full 5 year strategic plan prior to deadlines, a success 70% of companies cannot claim.• Brand updates, innovative sales kits, and aggressive advertising and recruiting drove 44% growth in enrolled/converted students. • Consistently increased attendance up to 44% YoY at each Parker Seminar; in-person, hybrid, or digital.• Launched 14+ brand campaigns ranging from inventive seminar themes to ecommerce websites, driving ROI success in the first year to each.• Built a continuing education content portal that hit membership goals 3 years early.• Annually brokered 11+ major sponsorships, white label, and trade partnerships that furthered brand and audience support goals for all parties involved.
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PrincipalCommerce House Apr 2017 - Oct 2018Dallas, Tx, UsContinuously evolved range of small to multibillion-dollar client KPIs to maintain their sustainable competitive advantages in applicable market sectors via this 50-person agency (“Principal” is equivalent to Vice President).• Drove athletic training company’s Cost-per-Lead down 71% and produced 3x ROI on digital advertising spend via website development and media management. • Designed and developed new brand campaign and website for a university that built audience 10-20% YoY, increasing conversions rates across the board up to 21%• Created a mobile app advertising campaign for a premiere room booking brand driving 12% increased loyalty program adoption.• Maintained a high-rate progress with over a dozen client projects running at any given time -
Sr. Director, Digital PortfolioThe Dallas Morning News Sep 2014 - Apr 2017Dallas, Tx, UsBuilt and executed realistic strategies to advance consumer and business facing digital channels and expand brand presence at this $270M digital media and newspaper company.• Launched updates to brands, content management systems, websites, and mobile apps to 300+ journalists, 30 sales staff, and consumers contributing seven figure incremental digital revenue.• Grew audience engagement with website and apps 22% YoY.• Integrated design thinking, digital execution, and audience understanding into entire organization. -
Sr. Manager, DigitalGamestop 2011 - 2014Grapevine, Texas, UsCreated, road mapped, and drove enterprise digital strategy and objectives for this Fortune 250 retail organization as it evolved its multichannel presence.• Led integration of website a/b testing solution, providing 31% customer engagement improvements and increased revenue opportunities.• Consolidated struggling, negative business lines into proven channels, returning revenue profit to 11%.• Managed feature development in mobile apps, game distribution, and gamification of sales. -
President / PartnerRelationship Ref 2008 - 2011Partnered and consulted with multiple entities to create new product, marketing, and business development or operational strategies, often mediating between disparate parties.• Designed, defined, and executed go-to-market strategies, such as prototype development, funding acquisition, product manufacture outsourcing, or multichannel presence.• Repackaged and redefined company images and structures during periods of capital raises.
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ProducerActivision 2005 - 2010Santa Monica, California, UsProduct / Project management residing over multiple development teams and outsourced companies to create highly demanded, licensed video games on multiple platforms for this $3B plus publisher.• Entered in the Guinness Book of World Records as “the most successful entertainment launch of all time” - Call of Duty: Modern Warfare 2 surpassed $401M in first 24 hours of release.• Produced Marvel Ultimate Alliance, best-selling non-movie superhero game at the time: 2M+ units sold. -
ProducerPandemic Studios 2003 - 2005Los Angeles, Ca, UsAided in creation and management of large development teams, built new standard operating procedures, and consulted with many parties crucial to titles’ successes at this ~200-person developer. • Produced back-to-back best-selling Star Wars licensed games of all time when released: Star Wars: Battlefront 1 and 2 sold 8M+ units. -
Associate ProducerThe 3Do Company 2000 - 2003UsContributed to management of multiple development teams, ensuring timely completion of fast-paced game development and launch success at this ~400-employee publisher. -
Network AdministratorHealth Management Group 1998 - 2000Built and maintained hardware and software solutions for a network of small-to-medium scale healthcare facilities.
Christopher Williams Skills
Christopher Williams Education Details
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Western Governors UniversityGeneral
Frequently Asked Questions about Christopher Williams
What company does Christopher Williams work for?
Christopher Williams works for Parker University
What is Christopher Williams's role at the current company?
Christopher Williams's current role is Chief Marketing Officer.
What is Christopher Williams's email address?
Christopher Williams's email address is cw****@****ews.com
What is Christopher Williams's direct phone number?
Christopher Williams's direct phone number is +165081*****
What schools did Christopher Williams attend?
Christopher Williams attended Western Governors University.
What are some of Christopher Williams's interests?
Christopher Williams has interest in Physics, Automotive, Traveling, Soccer, Reading, Powersports, Mechanics, Racing Business And Hobbies, Video Games.
What skills is Christopher Williams known for?
Christopher Williams has skills like Video Games, E Commerce, Mobile Applications, Digital Strategy, Scrum, Product Management, Game Development, Game Design, Computer Games, Product Marketing, Photoshop, Project Management.
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