Complete custom market research services, from initial input to final analysis and recommendations delivering actionable custom research designed and analyzed with extensive expertise in both research and marketing.Chris Wise has been director of advertising and marketing services for a major retailer, a leading consumer electronics company and a large regional advertising agency. He is also one of the few Level III Advanced RIVA-certified focus group moderators in the United States.Since 1991 Chris has conducted thousands of studies including: * Qualitative research * Quantitative research * Customer loyalty tracking * Net Promoter Score© * Awareness and attitude tracking * Brand equity analysis * Strategic planning assessment * Concept testing * Copy testing * Purchase behavior analysis * New product concept testing * Opportunity miningComplete research services from initial consultation through research design, data acquisition, analysis and recommendations. Our studies are insightful, accurate and actionable.