Chris Xu Email & Phone Number

New York, NY, US

San Francisco, California, US

Supporting a team of data scientists and data engineers working on Pinterest infrastructure.

Los Angeles, CA, US

• Leading data at Karat, where we’re helping creators with their finances + business operations.
• Built out the infrastructure and team to enable metrics & data-driven methods across the entire business.
• Focused on improving unit economics first by owning our risk function. We lowered card delinquency rates by 70%. Developed and productionalized our first machine learning P(default) underwriting model.
• Transitioned to own our growth efforts, leading a team of engineers, sales, product, and marketing to improve new user acquisition by +300%. Spearheaded strategy + execution across content marketing, paid social.

Menlo Park, CA, US

• Led data science for the org responsible for product-driven growth for our VR products (i.e. Quest 2).
• Hired and scaled the DS team the team from 3 to 10 data scientists, supporting a broader product group of ~200 people.
• Evangelized a data-driven culture: creating a metrics framework for teams to take metric goals, upleveling experimentation rigor, hypothesis-driven product strategies, etc.
• Established causal understanding of product levers to move engagement. Built a data-driven resurrection strategy. Developed the testing plan + launch criteria for shipping co-watching in VR. Measured incrementality and.

• I transitioned to management as Instagram Ads + Monetization expanded to NYC with the Vertical Ads group.
• We launched and scaled two new vertical ads products (Branded Content Ads and Shops Ads) - from $0 to each generating over $1M in daily revenue.
• Built the data team from the ground up, hiring and supporting 3 data scientists. Beyond just data science, established the culture and processes for our cross-functional product group more broadly as our team grew from.

• Transitioned to tech lead for the Instagram SMB group, supporting business growth, engagement, messaging, API, and more.
• Led project to define and align leadership on a top-line metric for the team.
• Successfully pitched Instagram’s head of product on new IG native experiences, such as local business discovery and helping people book service businesses on Instagram.
• Mentored fellow data scientists on the team, and represented the data function in the SMB leads group.

We built and scaled Instagram’s first products for businesses. I focused on our growth efforts, where we more than doubled our monthly active businesses year over year. Converting these businesses to advertisers drove 10% of overall Instagram revenue.

Los Angeles, California, US

Trained and productionalized recommendation systems for Thrive Market, a startup in the online grocery space.

Remote-First Company, US

Built convolutional neural network (CNN) models to classify merchandise for a P2P fashion marketplace.

Bachelor Of Arts (B.A.), Applied Math & Economics/Computer Science

Visiting Student, Mathematics