Christopher Yu Email & Phone Number

Satellite Beach, Florida, Us

Private Label Seller (FBA)• Responsible for generating 6-figure gross revenue selling multiple private label products with product ratings above 4.5 stars. Increased sales by over 500% in 2019. • Maintained a 5 star customer feedback rating, as well as hold a healthy account status in Amazon seller account.• Researched and Analyzed product/sales data using Amazon specific software, such as Jungle Scout, Viral Launch, Helium 10, and Merchant Words.• Sourced all products from overseas and maintained positive relationships with all suppliers. Identified any opportunities to achieve higher profitability and initiated negotiations.• Created high quality product listings, focusing on main keywords and offering high quality photos and bullet points.• Launched and operated multiple ad campaigns within the Amazon platform with a spend of over $15k with an average ACOS of less than 15% • Worked closely with a freight forwarder to import all shipments and handled all import documentation. Also handled all outbound shipments to Amazon warehouse from US warehouse.• Managed client side relationships with e-mail campaigns using third party software to always offer quick and quality communication to customers, as well as maintain positive product feedback.• Managed P&L and always focused on staying competitive and at the same time maintaining high revenue/profitability.• Created simple inventory management system for re-orders with overseas suppliers.• Sold Private Label Brand on July 2023

Deerfield, Il, Us

• Led pricing analysis for Vertical Markets opportunities, incorporating market trends and historical data for optimal bid pricing.• Developed Vertical Markets Price Plans and managed quarterly pricing updates, ensuring adherence to contracts and government regulations.• Built comprehensive Bid/RFP/RFQ response packages to drive business wins.• Evaluated new and existing opportunities for profitability, providing strategic recommendations.

Lombard, Il, Us

• Performed in-depth rate analysis for spot quotes, rate reductions, contract renewals/extensions, short term programs, and bids/tenders for yearly contracts•Pull, sort, organize, analyze all the necessary data and incorporate market trends into bid pricing while maintaining acceptable EBIT• Maintained knowledge of current market rate levels in conjunction with in-house cost structures when quoting rates for our product•Direct authority to handle all contract approvals and negotiate the best contract deals• Maintained record of negotiated pricing to ensure the company's offerings are competitive and profitable year after year• Ensured trade goals and company’s strategic marketing initiatives are met• Constant communication held with sales force to ensure all aspects of a customer’s contract or rate request were in order for both the customer and MOL• Provided internal departments with information on anything related to pricing (e.g. free time provisions/approval, surcharge waivers/adjustments, amendment on contract level notes, FMC regulated rules, and etc.)•Ensure trade goals and company’s strategic marketing initiatives are met• Negotiated multi-million dollar contracts by making customer satisfaction a top priority• Conducted weekly, monthly, and quarterly reviews on margin reports, and track the effect of any changes in rates• Designed a streamlined version of the department’s guide to quoting certain matrix commodities that assisted the sales and quote team in generating a better KPI for rate request turnaround time

Lombard, Il, Us

• Coordinated with the sales force, intermodal team, equipment group, and trade to successfully export refrigerated shipments for customers• Managed the company’s highly profitable Alaska seafood accounts through the use of information gathering, financial analysis, and solution generation.• Analyzed contracts and amendments to determine effect on company profitability• Coactively involved in generating detailed cost reports with multiple departments including but not limited to rail costs, door move trucking costs, stop offs, storage fees to ensure rate in place was profitable• Utilized company’s tariff to assure tariff rate was active and available to avoid violated any FMC regulations• Interfaced with customers and agents (inside/external) to resolve any problems with pending/filed rates

Lombard, Il, Us

• Processed export bookings via phone/e-mail daily with departmental goals/KPIs to meet• Navigate through all service contracts and utilized in-house software cost calculator to determine if “NPI” (net profit indicator) was met with trade requirements• Responsible for completing customer’s change of destination/diversion requests. Communicated with Sales and Trade to ensure a rate/tariff was available before following through with “re-handling” of container at foreign ports

• Thoroughly prepare documentation through proprietary software “Freight Stream System” for clients to ensure they receive shipments without any delays• Prepare AES filings and perform Schedule B look-ups to ensure the accuracy and compliance of export documentation• Create rate quotations for internal and customer requests• Worked with operations to support and generate routing and transportation plans