Christopher Övall Email & Phone Number

Gothenburg, Se

Göteborg, Västra Götalands Län, Sverige

Stockholm, Sweden

Heading up the Nordic Business Analytic team.The objectives of the team is to improve current business and to develop new business within the Nordics.Support Sales, Marketing, Management team & external Nordic Customers with recommendations through fact-based analysis that leads to Actions and Growth

Stockholm County, Sweden

Responsibilities: Leading the Nordic category planning & development long-term strategy for the international brand Philadelphia. Analyze → Present → Action is the spine of the role • Leading the Nordic business plan work• Leading the Nordic strategically work from a sales perspective • Coaching four local category development managers to execute Category strategy • Leading the new product development process from sales• Responsible for the Nordic Activation ( in-store) • Responsible for the Nordic BTL-budget• Responsible for finding new opportunities within Category Management • Leading and implement Nordic efficiency within the sales org Results • People growth from coaching • Successful 2016 with growth of 7% (volume) on the Nordic market • Successful launch with a new size range in the Nordic • Implementation of new “way of working” & processes• Implement efficiency for the Nordic countries in the way of working by centralizing work

Stockholm, Sweden

Managing the Axfood & Bergendahls accounts, major retailers in Sweden.• P & L • Establish good customer relations • Price negotiation • Promotion Negotiation • New product negotiation • Lead and implementation of Category projects • Implementation of marketing plans and campaigns. • Responsible for co-ordinating the brand through customers.• Customer/Sales research and analysis (Nielsen, pos-data & shopper study)• Creating customers plan and implementing in line with customers strategy • Nilsen analysis on a customer perspective

Stockholm, Sweden

• Project Manager for a Breakthrough Innovation project( Report to the General Manager). A total team of 15 persons.• Turned around the liver pate category to growth and extended Pastejkökets market share lead.• Managed leading liver pate brand with 90-year heritage. Responsible for developing brand strategy to achieve sales, market share and profitability targets. Built Market plan and briefed ATL and BTL communication. Updated brand and design architecture. Directed cross-functional NPD teams from consumer insights and concept development to product launches.• Initiate a size management project with a product in a flat market, the result was growth in the category both in volume and value.

Skane County, Sweden

• Responsible Atria Retails consumer insight needs • Responsible for market analysis and insight analysis • Responsible for AC Nielsen and GFK on a group level. • Working together with the Category Manager for B2B development. • Communicate weekly market rapports to executive management team.• Responsible for Atria Scandinavia Research budget.

• Assisted the Insight & Innovation Manager to start up the innovation and insight Team.• Responsible for intern innovation campaigns• Responsible for develop the idea bank• Assisted the I&I Manager on workshops with tools like, open innovation, Ideation, Ide realization

Bachelor'S Degree, Business & Administration

Education record