Christopher “Sonny” Tiong Email & Phone Number

Christopher "Sonny" Tiong is an accomplished Chief Operating Officer with a proven track record of driving sales and profit growth across multiple brands in the food and beverage industry. With extensive experience in senior management roles, Sonny has a deep understanding of the intricacies involved in scaling businesses and delivering exceptional customer experiences leading to excellent growth in both revenue and income.Sonny has been with Max’s Group Inc, the leading casual dining group in the Philippines, since 2019, and currently serves as the COO for Krispy Kreme Philippines and Jamba Juice Philippines. He has been instrumental in driving sales and profit growth for both brands. Under his leadership, Krispy Kreme Philippines achieved significant sales growth and was recognized with the "Building our Iconic Brand Award" in 2023 by the Krispy Kreme Doughnut Corp, besting all other markets and has enabled the company to be become the most loved sweet treat retail brand in the country for two consecutive years. He has also driven significant profit growth by implementing efficient cost management strategies through portfolio optimization and end-to-end operational efficiencies leading to 3x better income levels vs 2019.Sonny's success at Jamba Juice Philippines is equally impressive, having achieved significant sales growth and profitability while in the midst of the pandemic through a revamped portfolio play and successfully redefining the operating model at the shop level.Prior to joining Max’s Group Inc, Sonny was the Head of Commercial for Vitasoy-Universal Robina Inc., where he successfully launched Vitasoy in the Philippines, achieving a significant volume share in its first 6 months and driving total plant milk category growth in its 1st year. He also performed sales and marketing leadership roles in leading multinational companies i.e. Coca-Cola, Fonterra, URC and GlaxoSmithKline early in his career.Sonny holds a degree from the University of the Philippines and is a highly driven and results- oriented professional who is skilled in establishing effective business strategies, managing operations, and passionate in developing high-performing teams.