Leading Marketing and E-commerce strategy for Logical Brands' Portfolio of Brands, including Playology, Grrreen, Hound2O, Coat and Tails, and Moose & Pig. Driving double-digit revenue growth YoY and leading additional Marketplace expansions as 3P Manufacturer. Launched new brand campaign linking coreconsumer insight to flapship brand scientific heritage and debuted at Westminster Dog Show.

Head of International Marketing for all 4 Kent Business Units. Leading International market expansion of core Brands, including Brand Positioning, Content Development, Omnichannel Strategy and E-Commerce.

Head of Product Marketing & Trade Marketing accountable for marketing strategy and business plans with team of 40 across 10 countries, 5 major categories, and $500,000,000+ in retail sales. Led best in class share turnaround and return to positive revenue growth.

Led international markets innovation pipeline and managed global execution. Established cadence and innovation strategy for 70 countries across nine segments spanning over 1 billion in retail sales. Guided team development of global brand architecture that informed future innovation needs across multiple demand spaces.

Managed Global Brand Equities, including strategic direction, marketing communications, and omni-channel content creation for major Europe, Japan and Australia Home Cleaning business. Provided Global marketing leadership and acted as change agent during structural shift to Global / Local model to deliver shipments 4.0% Versus Year Ago (VYA). Leveraged bridge-building to create relationships, influence and improve collaboration with core subsidiaries.

Managed large retail business and significant A&P in a highly fluid and competitive environment. Evolved product-oriented brand story to a deeper emotional and lifestyle connectivity and launched new campaign in support of renovated brand positioning. Led creative briefs, content development, brand partnerships and strategic marketing initiatives for core NA business. Oversaw 14-person team, with proven coaching ability to mentor and develop team bench strength.

Led category-leading retail base business with significant A&P. Led base business restage that identified critical dovetail of consumer experience and product attribute innovation. Translated consumer innovation into brand content and executed in market. Acted as division lead on white space innovation project that generated three years of incremental franchise innovation.

Brand Manager, 2005-2007. Managed multi-million dollar new brand launch, including NPD, concept development, proof of principle prototyping, BASES qualification, and pre-commercialization on three category-first projects projected to deliver over $100,000,000 in quantified sales. Generated scoring advertising copy. Achieved copy that produced 250% above hurdle on persuasion.Associate Brand Manager, 2004-2005.Assistant Brand Manager, Associate Brand Manager, 2002-2004.

Account Leader on major CPG client. Helped guide brand from category selling message to health & wellness positioning.