Managing Director
CurrentChantry provides franchise marketing and franchisee recruitment services to franchisors at every stage of their development. Our work is based on value, honesty and accountability – we love what we do! As MD I work with the Chairman in leading the amazing team of people we have within The Chantry Group. My focus is on ensuring we build long-term relationships, with employees, clients and affiliates. Our mission is to guide and support more franchisors and franchisees adding value to their businesses and networks as a whole. I am personally very passionate about crafting and evolving the promotional messaging that franchisors require to attract enquiries from the type of people that they define as 'Amazing Franchisees'. Over the past 12+ years we have developed a system which has proven to be very efficient at enabling us to understand a franchisors desirable and unwanted prospective franchisees as part of a bigger discovery process that uncovers the real differentiators. We then devise the promotional messaging and marketing plan to demonstrate how the recruitment objective can be met. It's an exciting and rewarding journey evolving (as marketing should) as we progress. I am known for saying, "what's right is what works and what's working won't work forever!".