Manage Paid Search (Google Ads, Bing), Affiliate, and Partnership channelsUse best practices to effectively manage the search program, including keyword mining, bid optimization, campaign/ad group construction, and ad testingUtilize multiple bidding strategies, including manual, eCPC, tCPA, and tROAS to drive conversions while reducing costs.Test various attribution models, including Google’s Data Driven Attribution (DDA) to better understand the impact of branded and nonbranded paid search strategiesMeet weekly with the senior executive team to discuss channel performance, upcoming projects, and help develop the overall marketing strategy for the business. Collaborate with Creative, TV and Display channels to ensure seamless promotional messagingUse Google Analytics on a daily basis to better understand performance for each channel as well as each channels impact on attributionWork with other channel managers and the senior team to generate weekly, monthly, and quarterly forecasts in line with the overall goals of the businessGrow the Affiliate Programs (Nutrisystem & South Beach Diet) using Rakuten’s Linkshare interfaceDrive incremental revenue via paid media buys with top affiliate partnersManage the relationship between other online partners, including corporate partners, 3rd party media buyers, and click to call agencies

Develop and execute digital marketing strategy to grow clients’ online business via the affiliate channel, including creating and managing promotional content and marketing calendarsManage daily, weekly, and monthly reporting to measure and communicate program performance and recommend ongoing improvementsCommunicate upcoming promotions to affiliates through daily HTML newsletters and email campaignsConduct A/B marketing tests to determine optimal promotional content and price points, and increase conversion rates

Switchback Studios, LLC is an independent app & game development and publishing company. Built and managed a global team of artists, developers, and technical assistants in a multi-platform mobile app development environmentHeaded financial, strategic planning, and product development initiatives for dozens of app and game development projects, including post-publishing data analysis, testing, and updatesDesigned and executed several app marketing campaigns, resulting in multiple Apple App Store top charts listings and features on multiple media networksLed partnership development to identify opportunities, communicate our development process and build relationships with several publishing partners

Worked as a primary liaison between Purchasing and Program Managers on multiple aerospace memory system development projects for all things materials

Planned and scheduleed inbound flow of material in support of customer demandsWorked along side Product Management, Purchasing, and Engineering in a cross-functional team to generate and lead initiatives in order to improve fill rates, inventory goals, and service measuresSelected as lead Buyer/Planner for the organization's highest growth category, where sales grew from $15 million to $45 million in 2011Partnered with Product Management and Purchasing on several projects to identify and implement dual sourcing strategies for many of our top moving SKUs in order to increase profitability and improve fill rates Developed a production and shipping schedule for our top supplier resulting in improved clarity on shipping dates, reduced lead times, and ensuring the accurate flow of information in order to more clearly identify gaps in the overall supply chainManaged several multi-million dollar product rollouts each year with our top customers - Autozone, Advance, and Worldpac - at 100% fill rate accuracySupported the explosive category growth by analyzing customer ordering patterns, reviewing forecasts, and identifying SKUs with the potential for massive growth in order to plan accordingly for future customer demand

Oversaw and maintained accurate levels of all raw material, work in process, and finished goods inventory at the corporate headquarters and an off-site warehouse Worked daily to expose root problems for production and logistics issues that affected inventory, and worked with cross-functional teams to develop methods to prevent future issues as part of Fres-co's zero-defect ideologyUsed Syteline ERP System and an Inventory Management System to post production paperwork, investigate inventory discrepancies, and conduct cycle counts on all materials