Account Manager
CurrentWhat I do now: I connect local business to consumers while working closely with colleagues involved in sales, sponsorship, promotions, events, publicity and programming on ESPN radio, News/Talk 95.3 MNC and online with Federated Digital Solutions. How? I fulfill a range of both analytical and creative marketing functions: commissioning research and interpreting data about internet markets, radio markets and audiences; designing and implementing innovative promotional campaigns and events that engage audiences and meet client needs; developing the station’s relationships with audiences and clients; and ensuring consistent communication in all marketing output. Whew! More: I offer insight about audiences and key commercial partners so that station output and other activities meet audience and client expectations. Most goals contribute to building the brand, and maximize revenue.Although some of my work is office-based, I spend time out of the office meeting with key station contacts, gathering information, and assisting with events. The job may involve long hours, juggling many projects, but knowing how to prioritize, and meet exacting deadlines helps me get things done. You can expect me to be responsible for managing budgets, and for ensuring the efficient use of resources.