Project Management, Gtm, Design-Thinking, Pricing, Growth Strategies
• NFT Startup: Provided GTM Strategy, Customer Acquisition, Product Ideation, Growth Strategy to an NFT startup based in the San Francisco area.• Luxury Brand/Marketing Strategy: Lead a team of 10 that conducted Marketing Re-Brand & New Customer Acquisition Strategy Planning for $532M Swiss-Based Luxury Watch/Jewelry Company. (Competitors: Rolex, Cartier).• Food & Beverage Expansion Strategy: Applied Design Thinking Principles for a $10M catering business based in Los Angeles and San Francisco. Engaged with stakeholders to define the project and delivered recommendations based on extensive research that helped the company increase its competitiveness and create potential partnerships.• Commercial Construction Maintenance: $9M construction firm based in Los Angeles to develop a go-to-market strategy aimed at increasing their customer base with high-profile clients in the Los Angeles and Orange County areas. Through close analysis of market trends and targeted outreach efforts, we successfully helped the firm expand its customer base, resulting in projected increases in revenue and profitability.• Dynamic Pricing Modeling: $4B New Las Vegas Casino & Spa (competition: Wynn, Bellagio) - Developed a comprehensive business model and dynamic pricing strategy to optimize the casino spa's occupancy. The completed project set the stage for further phases that would be pursued by the casino, as they were pleased with the results and expressed interest in exploring more projects.