Christopher Nitz Email & Phone Number

Nordborg, DK

Determined "where to play and how to win" by developing and driving the strategy for the commercial refrigeration business segment.

Corning, New York, US

• Identify, analyze and develop potential markets and applications seeking a match with Corning technology capabilities and strengths in order to grow profitable businesses. Provide key account management and marketing.
• Co-led design and execution of pop-up exhibition to showcase new product concepts resulting in accelerating voice of customer; received commitments to use products in near-term projects
• Directed strategic partner relationship, developed a collaboration agreement with technical and commercial statements of work; business is now executing on a significant market opportunity
• Collaborated with world class designer to drive a global appliance market leader to develop innovative product concepts incorporating Corning materials
• Envisioned and drove execution of digital animation marketing to creatively describe benefits and value of Corning materials in new applications
• Led overall development of successful participation in high-profile venues where Corning’s materials were publicly presented – this resulted in positioning the business for increased sales

St Paul, MN, US

• Provided management and leadership for all global marketing, technology licensing and customer service activities. Directed quantitative primary market research and qualitative focus group research.
• Identified partners and negotiated key international strategic partnership agreements including licensing of technology with generation of approximately $10M operating income over five years
• Led development of strategic business plan, long-term forecasting and customer service functions resulting in business management consensus regarding business direction and improved ability to manage upward with.
• Guided corporate marketing communications support including product literature and website development resulting in quicker customer and licensee access to more current product information with reduced distribution costs
• Prepared press releases as a sales tool allowing timely, favorable exposure for business teams
• Guided competitive intelligence activities across the business – better understanding of competitors enabled improved product positioning leading to increased profitability

Corning, New York, US

Provided global marketing management and leadership.

Corning, New York, US

Guided new product development decisions and introduced new products with improved profit margins. Directed commercial and manufacturing operations staff.

Corning, New York, US

Managed global aspheric hybrid (plastic and glass) lens business for the professional projection market.

Berwyn, PA, US

Managed worldwide marketing and sales for global business including continuous service UV-Vis photometric, electrolytic and piezoelectric trace moisture analyzers, with heavy emphasis on sales.

Wilmington, DE, US

Developed long-term worldwide marketing plan providing increased market recognition to grow sales. Recruited, selected and trained sales representatives for the Eastern United States.

J.D., Law

Mba

B.S., Chemical Engineering

Education record