Christopher Arce Email & Phone Number

New York, Ny, Us

Stockholm, Stockholm County, Se

• Develop and oversee full strategy + execution of Expansion Marketing for theAmericas region (Markets include: US, PR, CA, MX, CO, EC).• Develop and oversee full strategy + execution of all Brand Key city Marketing (I.E. -custom marketing & activation plans for all key/priority cities within Region - NYC,LA, CDMX, Bogota, Toronto, Quito and more).• Support Global organization with developing, leading and steering any project,event or initiative connected to Mass reach and Global brand building occurringwithin Americas region.• Oversee all key campaigns and any ad-hoc projects within region that contain acustomer activation layer.• Oversee and develop team of 4 direct reports for execution and management of allprojects.• Supported with execution of Global city activations & events for Brand ID/DNA "Relaunch" in Fall 2024 - Inclusive of Media takeovers, Out of Home experimental marketing, a Pop-Up location and more.

Stockholm, Stockholm County, Se

• Drive the customer activation goal process for the region to set customer-centric, measurable, and clear targets and KPIs related to customer base and experience, loyalty, brand development, performance media revenue, and traffic• Collaborate with the Global Marketing Controller, Global CRM team and with Regional team key stakeholders to follow up on KPIs• Ensure consistent alignment of customer goals with financial goals• Coordinate and support budget process as related to customer activation – media spend, content costs, production costs, agency fees, and costs related to tools and the team. Measure all costs in relation to results achieved, making sure the function delivers on set goals• Support follow up on spend, performance, and investment priorities for all countries in region• Coordinate with Media and Communications teams to follow up on costs and performance of brand and sales activation campaigns• Support business case development connected to all Customer Activation investments to enable efficient and rigorous decision-making• Update KPI scorecards or routine reports through close cooperation with relevant analyst roles within Customer Activation team• Perform ad hoc analyses as related to Customer Activation initiatives and strategies that span across E-Commerce, Digital Development, Media, Fashion PR, Customer Insights, and Marketing Operations & Production• Support regional and local procurement processes for agency contracts and partnerships• Manage team of two analysts that support with the month over month accounting routines for all countries within Region Americas. Analysts responsibilities consist of invoicing, budget follow up, accounts payable follow up, customer activation project follow up, and more• Lead full annual budgeting process for Advertising, Visual and Communications budgets for all countries. Drive investment strategy and decisions for all countries and ensure spend levels come in where planned by end of year.

Stockholm, Stockholm County, Se

• Oversee annual budget and spend for 3 functions- Visual, Marketing, Communications.• Plan budget annually and complete monthly forecasts to ensure departments are trending accurately.• Coach and guide team members on monthly spend to stay within budget, and ensure investments are efficient and effective • Ensure all spend is landing within the correct accounts and adjusting accordingly to ensure accuracy • Support teams with all reporting needed in day to day workflow as it pertains to Marketing & Communications KPI's.• Handle all invoice approvals and payment inquires from vendors • Continuously seek any opportunities to optimize routines or spend to improve cost efficiency.

Stockholm, Stockholm County, Se

• Grow the company’s presence and following through strategically-relevant online properties• Manage daily Content Calendar for Facebook, Twitter & Pinterest• Monitor local US accounts and respond as needed to comments & customer requests, and report threats to Social Media Manager in order to foster a positive community• Curate user-generated content for use on owned channels, drawing from organic posts and collaborating with PR team to support campaigns• Execute social contests & giveaways, chat events, and live event coverage• Use analytic measurement tools and internal resources to provide reports on metrics; Report select findings to Marketing Team for campaign & operational feedback• Secure weekly social assets to promote campaigns & marketing initiatives; Create, photograph, and edit imagery as needed• Work cross-functionally across departments including (but not limited to) PR, HR, Merchandising, and Marketing to build informational pages, promotional content, and creative assets on social channels• Attend meetings and work closely with merchandising and store teams to stay on top of current news and in-store trends/activities• Stay on top of industry trends in social media, advertising, marketing and fashion; Including attending fashion and cultural-related events• Provide creative and copy assistance for marketing team functions• Engage with influencers in all US social media channels to build and foster relationships with fans of the brand. • Support with forecasting revenue and traffic goals for Organic Social, Paid Social and Affiliate sales as well as compiling weekly reporting for results and trends.

Stockholm, Stockholm County, Se

• Create and oversee all aspects of launch planning for the new loyalty program within the U.S. Market• Partner with all function managers needed to support a successful launch. Delegate and follow up on designated responsibilities • Create all in-store training material and create timeline for rollout• Create Annual Budget for loyalty program as well as set Annual, Quarterly, and Monthly goals• Follow up on loyalty KPI's post-launch• Create all rewards available for consumers - Planning out the actual reward, and digitally creating + uploading the reward onto the platform• Create Ways of Working and all routines in regards to the loyalty program for U.S. Market• Create and manage External/Third Party partnerships for additional rewards, brand recognition, and a strong customer experience • Incorporate Global Teams goals, initiatives, expectations, and routines into U.S. Markets execution

Stockholm, Stockholm County, Se

• Evaluate product and department performance; create action plans to support department success • Maximize sales and customer engagement • Manage department inventory and allocations through partnership with Country Merchandisers• Encourage a successful, team-oriented work environment through training and development.• Motivate the team to work cohesively to achieve our common goal of an excellent customer experience• Ensure all new hires go through all interview procedures as well as proper hiring and training processes• Handle ROTD tasks as well as performance management for staff• Last location was a U.S. Top 30 Store- Brooklyn Fulton Mall

San Francisco, California, Us

•Ensure store visual excellence through partnership with Senior Merchandising Manager and District Visual Merchandiser to properly roll out new product per store presentation guidelines.•Profit and Loss Review – Monthly and Quarterly analysis of prepared P&L statement.•Employee scheduling - Creating schedule and adjusting shifts according to employee availability, employee requests, and payroll allocation per given week.•In-season management merchandising of product according to sell-thru.•Report to General Manager as well as District Manager financial results of product sell-thru.•Track net sales of product and re-merchandise as needed according to results.•Monitor store payroll and make adjustments to scheduling based on store sales.•Employee relations.•Ensure store remains compliant within given "Store Compliance Audit" guidelines as well as "Shortage Risk Assessment" guidelines.•Opening/Closing store procedures•Motivate/drive employees for expected financial results.

•Supported design & sales team with inventory control•Handled all expense reporting •Assisted with wholesale allocation to different vendors •Relieved design team with projects such as look book preparation, pulling garments for photo shoots and press, picking up/dropping off garments and textiles to various locations, and any other miscellaneous projects requested

City Of Industry, Ca, Us

•Opening/Closing store procedures•Drive sales and motivate employees to achieve expected financial results•In store merchandising and seasonal switches for roll out of new product•R.O.T.D. for staff•Cash Management•Report daily and weekly financial results to General Manager and District Manager•Employee relations

Bedford, Texas, Us

Bachelor Of Science (B.S.), International Trade & Marketing

Associate Of Arts (A.A.), Fashion Merchandising

Associate Of Arts (A.A.), General Studies