Christopher Arce Email & Phone Number

New York, NY, US

Stockholm, Stockholm County, SE

• Develop and oversee full strategy + execution of Expansion Marketing for theAmericas region (Markets include: US, PR, CA, MX, CO, EC).
• Develop and oversee full strategy + execution of all Brand Key city Marketing (I.E. -custom marketing & activation plans for all key/priority cities within Region - NYC,LA, CDMX, Bogota, Toronto, Quito and more).
• Support Global organization with developing, leading and steering any project,event or initiative connected to Mass reach and Global brand building occurringwithin Americas region.
• Oversee all key campaigns and any ad-hoc projects within region that contain acustomer activation layer.
• Oversee and develop team of 4 direct reports for execution and management of allprojects.
• Supported with execution of Global city activations & events for Brand ID/DNA "Relaunch" in Fall 2024 - Inclusive of Media takeovers, Out of Home experimental marketing, a Pop-Up location and more.

Stockholm, Stockholm County, SE

• Drive the customer activation goal process for the region to set customer-centric, measurable, and clear targets and KPIs related to customer base and experience, loyalty, brand development, performance media revenue.
• Collaborate with the Global Marketing Controller, Global CRM team and with Regional team key stakeholders to follow up on KPIs
• Ensure consistent alignment of customer goals with financial goals
• Coordinate and support budget process as related to customer activation – media spend, content costs, production costs, agency fees, and costs related to tools and the team. Measure all costs in relation to results.
• Support follow up on spend, performance, and investment priorities for all countries in region
• Coordinate with Media and Communications teams to follow up on costs and performance of brand and sales activation campaigns

Stockholm, Stockholm County, SE

• Oversee annual budget and spend for 3 functions- Visual, Marketing, Communications.
• Plan budget annually and complete monthly forecasts to ensure departments are trending accurately.
• Coach and guide team members on monthly spend to stay within budget, and ensure investments are efficient and effective
• Ensure all spend is landing within the correct accounts and adjusting accordingly to ensure accuracy
• Support teams with all reporting needed in day to day workflow as it pertains to Marketing & Communications KPI's.
• Handle all invoice approvals and payment inquires from vendors

Stockholm, Stockholm County, SE

• Grow the company’s presence and following through strategically-relevant online properties
• Manage daily Content Calendar for Facebook, Twitter & Pinterest
• Monitor local US accounts and respond as needed to comments & customer requests, and report threats to Social Media Manager in order to foster a positive community
• Curate user-generated content for use on owned channels, drawing from organic posts and collaborating with PR team to support campaigns
• Execute social contests & giveaways, chat events, and live event coverage
• Use analytic measurement tools and internal resources to provide reports on metrics; Report select findings to Marketing Team for campaign & operational feedback

Stockholm, Stockholm County, SE

• Create and oversee all aspects of launch planning for the new loyalty program within the U.S. Market
• Partner with all function managers needed to support a successful launch. Delegate and follow up on designated responsibilities
• Create all in-store training material and create timeline for rollout
• Create Annual Budget for loyalty program as well as set Annual, Quarterly, and Monthly goals
• Follow up on loyalty KPI's post-launch
• Create all rewards available for consumers - Planning out the actual reward, and digitally creating + uploading the reward onto the platform

Stockholm, Stockholm County, SE

• Evaluate product and department performance; create action plans to support department success
• Maximize sales and customer engagement
• Manage department inventory and allocations through partnership with Country Merchandisers
• Encourage a successful, team-oriented work environment through training and development.
• Motivate the team to work cohesively to achieve our common goal of an excellent customer experience
• Ensure all new hires go through all interview procedures as well as proper hiring and training processes

San Francisco, California, US

• Ensure store visual excellence through partnership with Senior Merchandising Manager and District Visual Merchandiser to properly roll out new product per store presentation guidelines.
• Profit and Loss Review – Monthly and Quarterly analysis of prepared P&L statement.
• Employee scheduling - Creating schedule and adjusting shifts according to employee availability, employee requests, and payroll allocation per given week.
• In-season management merchandising of product according to sell-thru.
• Report to General Manager as well as District Manager financial results of product sell-thru.
• Track net sales of product and re-merchandise as needed according to results.

• Supported design & sales team with inventory control
• Handled all expense reporting
• Assisted with wholesale allocation to different vendors
• Relieved design team with projects such as look book preparation, pulling garments for photo shoots and press, picking up/dropping off garments and textiles to various locations, and any other miscellaneous projects.

City Of Industry, CA, US

• Opening/Closing store procedures
• Drive sales and motivate employees to achieve expected financial results
• In store merchandising and seasonal switches for roll out of new product
• R.O.T.D. for staff
• Cash Management
• Report daily and weekly financial results to General Manager and District Manager

Bedford, Texas, US

Bachelor Of Science (B.S.), International Trade & Marketing

Associate Of Arts (A.A.), Fashion Merchandising

Associate Of Arts (A.A.), General Studies