Leading the eCommerce creative team for General Mills, and cross-training on projects for other clients. Concepting and creating for marketing imagery, brand stores, video and more! Regularly presenting to clients, training designers, and consulting on workflows with our development team.

Design new product lines, line extensions, and brand refresh initiatives, for international CPG companies including General Mills, 3M, Colgate and Bayer as well as private label. Collaborate with account management teams to interpret feedback and refine concepts. Help train new designers on highly evolved workflows and methodology; review other designers’ work to maintain consistency, accuracy and brand standards. Shoot & art direct product photography; initiate new digital 3D rendering workflow for international client (3M); take design lead on a new international client, and fashion new workflow.

Provide creative solutions for advertising, web design & workflows, motion graphics, print, and business identity. Excellent skills in graphic design, image manipulation/color correction, and traditional & digital illustration. Adept at interpreting each client’s insight and creating a an efficient strategy to achieve their business need.

Designed fashion and themed consumable product lines, packaging and seasonal product catalogs, including shooting product photography as needed. Supported Creative Directors and Account Team to bring their vision to life and ensure high-quality print-ready deliverables.

Designed promotional material for entertainment events. Responsible for exploring new eyecatching concepts for both stand-alone and series events. Collaborated with other marketing staff to target promotions; achieved company’shighest event attendance to date during tenure.

As part of editorial staff, supervised team of designers in laying out creative arts publication. Crafted custom layouts to enhance pairings of independently selected illustrations and creative writing entries. Responsible for bespoke cover design per issue.