Founder of Torii Gate Marketing, delivering transformative branding and integrated marketing solutions across diverse industries. Specializing in elevating small to mid-size companies and startups, while also providing high-impact freelance strategy for agencies.Core Competencies- Strategic Brand Development- Integrated Marketing Communications- Customer Engagement Strategies- Multi-Channel Campaign ManagementHighlights of Fractional Marketing Leadership- Bento Asian Kitchen and Sushi: Spearheading marketing initiatives to drive growth and brand awareness for this iconic fast-casual chain.- Barnie’s Coffee & Tea: Developed comprehensive marketing strategies to align tactical execution across CPG, DTC and freestanding stores.Strategic Consulting, Communications & Branding Projects- Wheelock Communities: Providing creative, marketing and public relations services for new infill projects in the Washington DC area.- Treadwell Farms: Branded a new hemp grower and CBD manufacturer. Organized marketing channels to boost DTC and wholesale performance.- Coalition for Hemophilia B: Executed website overhaul, branded major events, and implemented hybrid meeting strategies, resulting in increased sponsor ROI and member engagement.- Second Harvest Food Bank: Rebranded product line "A Spoon Full of Hope".- Kingsford Fire Grille: Collaborated on award-winning branding for this innovative Tampa Bay restaurant concept.Agency CollaborationExpanded account and strategic capacity for multiple agencies, delivering:- Account leadership for game-changing, regional transportation company. - Rebranding and marcomm planning for a regional arts organization.- Marcomm planning for a regional advocacy group for the Mississippi River.- New brand platform for a tech-based accelerator.- Branding and naming for two master-planned communities.- Marketing and social media strategy for a regional arts organization in Southern California.

By finding the intersection of agility and integrity, we create transparent and effective omni-channel media strategies that drive results, not vanity metrics.

Led strategic brand marketing initiatives and managed cross-functional teams at a dynamic, full-service agency. Drove client success through innovative marketing communications and data-driven brand strategies.Key Responsibilities and Achievements:- Spearheaded account direction and strategy development for diverse client portfolio, including Fortune 500 companies, hospitality leaders, and prominent regional brands- Managed and mentored a team of 12 professionals across account management, media, and social media departments, fostering a culture of excellence and innovation- Collaborated with agency leadership to guide operations, drive new business acquisition, and ensure client satisfaction- Developed and executed comprehensive brand strategies, integrating digital and traditional media channels for maximum impact- Implemented regular client feedback mechanisms, including surveys and quarterly review sessions, to maintain high levels of client satisfaction and retention- Contributed to agency growth through successful pitch team participation and organic expansion of existing client relationships- Oversaw monthly and quarterly forecasting, aligning financial projections with strategic objectivesNotable Clients: Darden (Olive Garden, Bahama Breeze, Yard House, Cheddars), Visit Orlando, Valencia College, Orlando Health, Lakewood Ranch, Barnie's Coffee & Tea, House of Blues, Sonny's BBQ, Cultural Council of Palm Beach, Holocaust Museum of Hope & Humanity, Tijuana Flats Tex-Mex, Experience Kissimmee, Heron Pest Control, and more.Areas of Expertise:- Brand Strategy Development- Integrated Marketing Communications- Client Relationship Management- Team Leadership and Mentoring- Cross-functional Collaboration- New Business Development- Performance Monitoring and Reporting- Digital and Traditional Media Integration

- Provided account leadership for all of GBC clients, including HTC, Orlando Magic, Dr. Phillips Center for the Performing Arts, Cade Museum for Creativity and Invention, Orlando Venues, Sotheby’s International Realty, CNL Commercial Real Estate, 1788 Holdings, United Arts of Central Florida, Artesian Homes, Centurion Real Estate Group, and more- Worked with Creative Director to implement Brand Discovery Workshops and produce Brand Platforms for clients- Was responsible for all project management, production and traffic in this boutique branding and design firm

- Developed and implemented overall marketing strategy and tactics for all business units and marketplaces- Created and produced advertising, direct marketing, digital, and social media campaigns, brochures, point of sale materials and team member/customer communication that contributed to the growth, profit, customer retention, image, and goals of Massey Services - Managed various agencies and freelancers to help accomplish Massey marketing programs - Managed team of four marketing professionals

- Responsible for the creative design, production and tracking for consumer campaigns in the U.S., Canada, United Kingdom, Republic of Ireland, Colombia and Brazil.- Responsible for the strategic direction, contract negotiation, and day-to-day management of multiple external agencies including the company’s media buying firms in the U.S. and Brazil; U.S. branding firm; African American marketing agency; and Hispanic advertising and public relations firm- Lead African American, Hispanic and LGBT targeted marketing effortsMaintained a media mix on a global level that included television, radio, print, digital display, and social media- Responsible for the production of content across multiple platforms including digital, video, and print - Managed team of six staff

- Responsible for client success for accounts such as Baldwin Park, Vacation Resorts International, Florida Citrus Sports, Insight Financial Credit Union, New Broad Street Realty, Nocatee, ICI Homes and Communities, Heartland Homes, Park Square Homes, ZOM, Buena Vista Land Company, and more- Responsible for accuracy and effectiveness of strategic direction of client work- Managed the development of creative briefs geared toward the inspiration of creative teams- Lead cross-platform teams in the development of brand platforms, client campaign strategy, media selection, and creative direction- Member of new business development team and participated in most new business pitches- Worked with President on the development and negotiation of client contracts- Managed five staff in account management, public relations and interactive marketing

Oversight of all public relations, advertising, special events, collateral material development, and donor relations. Managed a full-time staff of 8 people and reported directly to the President and Board of Directors.

Media and community relations for physicians association.

Acted as brand manager for two products from this parent education company.

Managed all marketing communications efforts including public relations, collateral development, special events and some volunteer management. Also assisted the general fundraising campaign through direct mail and focus on specific employee giving campaign segments.