Christopher Barger Email and Phone Number
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I am a seasoned professional with 25 years of corporate communications, branding and marketing, and management experience across multiple sectors. Recognized for demonstrating natural aptitude for message development, strategic planning, storytelling, and process improvement, I have a verifiable history of contributing directly to brand reputation improvements and company growth and expansion throughout my career. As such, I have consistently exceeded performance expectations while achieving maximum output and minimal expenditures. Professional focal points include leadership counseling, consistent messaging, interpersonal relations, culture enhancement, crisis mitigation, reputation management, problem solving, employeedevelopment, and performance assessment.Currently, I am the Communications Leader for Composites with Owens Corning, a Fortune 500 global building materials company based in Toledo, Ohio. With a focus on strategic communications, enhancing employee experience, building reputation, and executive counsel, I direct and execute internal and executive communications, media relations, and PR for OC's $2.7B USD Composites business. Colleagues describe me as a progressive, driven, down-to-earth, energetic, empowering analytical change agent and managerial expert who can be relied on to innovate while delivering significant results on time and under budget.I am interested in contacting former colleagues and managers, as well as other professionals in my field. Feel free to contact me through this profile if you wish to connect. BUT: please do not try to sell at me, especially if we haven’t met or been connected first. I don’t influence spending and am not interested in being sold to. If you are connecting to me just to try and sell me something and you immediately sell at me, we will be disconnecting very quickly.
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Peso Model © Brand IntegratorSpin SucksToledo, Oh, Us -
Global Communications ManagerSyntax Feb 2024 - Nov 2024Montreal, Quebec, CaResponsible for developing, managing, assessing, and communicating global communications programs for Syntax. I'm developing strategic relationships at all levels of the business to deliver a communications strategy focused on our offerings and our people. Work closely with senior executives and global business teams on our internal communications strategy encompassing both broad global messages and regional business updates -- both “how” we communicate as well as “what” is communicated.I creatively share the Syntax story externally to media, analyst, and customer audiences. Manage our Global Public Relations agencies to establish a media relations program including strategy, budget, tactics, KPIs and reporting. -
Senior Strategy ConsultantHudson Collective Jan 2024 - Feb 2024Royal Oak, Mi, UsServed as consultant to emerging PR and creative agency, on client proposals and engagements and on rebranding and positioning the agency for future growth. Areas of focus included communications, branding and storytelling, key messaging, strategy/strategic guidance, creative review and support, strategic media support and media relations consulting, presentation coaching and support, and copywriting/copy editing. -
Communications LeaderOwens Corning Oct 2021 - Nov 2023Toledo, Oh, UsDevelop and execute communication strategies and projects for the Composites business of Owens Corning, including internal communications strategies to engage employees, communicate goals and milestones, and enhance leader connection, impact, and reputation. In addition, I developed and led external communications, managing messaging in the media (traditional and social media), working with our executives on media opportunities (traditional and social), and protecting and enhancing the Owens Corning brand. -
Senior Communications LeaderSme Mar 2018 - Sep 2021Southfield, Michigan, Us* Spearhead 7 direct report communications professionals in executing comprehensivebranding, media relations, PR, and internal and executive communications strategies.* Drive communications from a tactical execution adjunct function as a key strategiccounselor to all units of the business.* Control a 7-figure budget without exceeding forecast.Achievements:* Translated brand messaging to an audience-centric model, emphasizing value to thecustomer rather than internal business units, products, and services.* Refined the company’s on-site event branding strategy, increasing brand awarenessamong manufacturing audiences by 2 points and increased NPS by 1 point amongaudiences that have interacted with SME.* Directed the securing of a feature story in The New York Times about the efforts of the company’sEducation Foundation; highest profile media hit SME has achieved in years.* Relaunched SME.org, with clearer navigation, better user experience, and a moreconsistent content strategy; site traffic, page depth, and time on site all improvedsubstantially. -
Co-FounderBrain+Trust Partners Sep 2016 - Mar 2018Austin, Tx, UsEstablished and managed an independent communications and marketing consultancywith 4 partners, building communications and marketing strategies based on clearerunderstanding of customer behaviors and expectations.* Optimized customer service through analytics, systems integration, and customer recordupdates. * Conducted trend-based analysis on the futures of various industries (e.g. retail,automotive) to generate insights that were well-received by clients and digital outlets.* Delivered tailored digital strategy recommendations to clients like Walmart, GE Digital,and McDonald’s, emphasizing audience needs and interests; implemented customerrelationship platforms that provided insights into these needs.* Supported a New York-based automotive dealer in developing and deploying a game-changing 24-hour service model, including home delivery test drives, app-basedscheduling, and Google Voice service appointments. -
Senior Digital StrategistVoce Communications Apr 2011 - Aug 2016San Jose, Ca, Us* Led the digital training program for the entire 80-office global PN network after Voce waspurchased by Porter Novelli.* Facilitated in-person training for 100+ of the agency's employees in 30+ officesworldwide.* Counseled some of the network’s biggest clients, including Disney Parks, PlayStation, HP,and the Almond Board of California.Achievements:* Aided the Disney Parks social media team in developing and publishing 8.6K articles forthe Disney Parks blog over the course of 4 years.* Formulated reputation management strategy for the Almond Board of California duringthe 2011-2017 California drought; secured 100+ industry-defending articles, radiointerviews, and television segments; the YouTube series highlighting the industry’s waterefficiency efforts was highlighted by several California media outlets.* Solicited by the World Health Organization in 2012 to provide direction and guidance toWHO as they developed their social media program, including a Twitter program toinform global audiences about bird flu outbreaks. -
Director, Global Social MediaGeneral Motors Mar 2007 - Apr 2011Detroit, Michigan, UsRecruited to build the company’s social and digital communications efforts, includinghandling reputation management and crisis mitigation online during the bankruptcy crisisof 2008 – 2010. Developed and launched the company’s first social and online communications program.Achievements:* Attracted 6M+ corporate content views through the YouTube program “I Got Shotgun”;created videos supporting federal bridge loans that achieved 300K+ views in one day andgenerated traditional media coverage from CNN and other majors.* Expanded GM’s pioneering FastLane blog, which at its peak was linked to by 500+automotive sites and secured traditional media coverage (e.g. The New York Times, TheWall Street Journal, U.S. News, The Financial Times, BusinessWeek, USA Today,PRWeek, Business 2.0) with the majority of this coverage conveying positive impressionsof GM and the blog.* Headed corporate online rapid response and communications strategy surroundingFederal bridge loans in October 2008.* Cultivated a blogger relations program that established relationships with ~1K bloggersin 2 years, generating 2.5K posts regarding GM vehicles.* Designed an “immerse and disperse” staffing strategy, placing 12+ GM Communicationsteam members on the corporate team for 12 – 18 months and then assigning them tobuild similar social programs within sub-brands or other functional teams. -
Corporate Strategic CommunicationsIbm Jan 1999 - Feb 2007Armonk, New York, Ny, UsExecuted a wide range of communications functions, including media relations, internalcommunications, and executive communications. Built a well-reputed IBM program.Achievements:* Promoted in 2005 from the ranks to lead IBM’s foray into what would become socialmedia. Under my guidance, more than 1000 IBM employees established blogs to shareexpertise and IBM thought leadership, and the company podcast I hosted received morethan 150,000 subscribers in 2006.* Sought as a consultant on blogging and podcasting by Fortune 500 companies (e.g. GM,Deloitte, Graybar Electric, Ford, Best Buy, Johnson & Johnson) and the US government.* Selected in 2005 to direct the strategy and execution team for the IBM Software Group’s10th anniversary observation.* Participated in the development and publication of the IBM Annual Report in 2003 and2006.* Authored articles for the executives’ bylines, which appeared in The Washington Post,CNet, Washington Business Journal, ZDNet, and Wireless Week, among others.
Christopher Barger Education Details
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Boston UniversityPublic Relations -
University Of MinnesotaHistory
Frequently Asked Questions about Christopher Barger
What company does Christopher Barger work for?
Christopher Barger works for Spin Sucks
What is Christopher Barger's role at the current company?
Christopher Barger's current role is PESO Model © Brand Integrator.
What is Christopher Barger's email address?
Christopher Barger's email address is cb****@****sme.org
What is Christopher Barger's direct phone number?
Christopher Barger's direct phone number is +158653*****
What schools did Christopher Barger attend?
Christopher Barger attended Boston University, University Of Minnesota.
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