Professionally I grew up in the dot com bubble of the late 90’s which compacted a lifetime’s worth of experiences into a market and industry swing of both what’s possible and lessons learned. These were the building blocks for more than 15 years of experience in tech marketing. Most of my career has been spent at b-to-b software start-ups (with an almost even split between enterprise and SMB software marketing for equal measure opportunity and sanity) which brings a very specific expertise in understanding the markets, building and executing the marketing plan and measuring success. I love the growth and revenue side of marketing and specialize in lead generation, funnel conversion and customer acquisition. I've also excelled in building global brands to drive awareness and retention, and on a couple of occasions crossed over to the dark side and led the product marketing and management efforts from developing feature requirements to planning and executing product rollouts.Specialties: - Marketing Strategy and Execution- Inbound Marketing- Lead Generation- Content Marketing- Product Marketing and Management- Cloud software and services- Software-as-a-Service (SaaS)- Start-ups