• Lead and strategize the creative direction for all live worship services, enhancing the church’s visual identity.• Manage and inspire a multidisciplinary team of 2 designers, 2 photographers, and 4 videographers, ensuring cohesive and impactful branding across all platforms.• Conceptualize and produce innovative promotional materials and graphics to support diverse ministries, driving engagement and outreach.• Spearhead the development of unique branding initiatives for each new sermon series, aligning visual elements with the church’s mission and vision.

• Spearhead the conceptualization and strategic development of comprehensive branding identity systems, driving brand consistency and recognition.• Direct and mentor a cross-functional team of 5 developers, including UI/UX specialists, video producers, and social media experts, ensuring cohesive execution across all digital platforms.• Craft and implement innovative strategies for high-impact advertising campaigns, enhancing client visibility and engagement.• Lead a team of 3 designers to amplify social media interaction for clients, resulting in measurable growth in online presence and customer engagement.

• Drive the creative development and production of impactful print and web projects for small to mid-sized companies, aligning with their marketing initiatives to achieve business goals.• Design compelling music CDs and book covers for diverse music artists and authors, creating visually striking and marketable products across various genres.• Conceptualize and execute successful online and social media campaigns, enhancing brand presence and engagement in competitive markets.• Oversee content management and lead product development from wireframe to final deployment, ensuring seamless and effective digital experiences.• Brainstorm and craft distinctive branding elements, including custom illustrations, logos, and comprehensive branding guidelines, to establish and strengthen brand identities.

• Managed and optimized written and visual content across various CMS platforms, including WordPress, ensuring cohesive brand messaging and user experience.• Led a team of graphic designers and a web developer, driving efficiency and delivering high-quality visuals that met client expectations.• Oversaw the brand identity for multi-million-dollar clients, ensuring consistency and alignment with strategic goals across all touchpoints.• Developed impactful promotional materials for print and digital campaigns, effectively communicating project initiatives and driving engagement.

• Collaborated closely with the Vice President of Marketing & Communications to design compelling and visually impactful graphics that effectively promoted key programs and events.• Skillfully managed and enhanced the organization’s brand identity through meticulously crafted digital and print materials, ensuring consistent and widespread distribution throughout the city and with partnering organizations.• Successfully led the design of all print and digital collateral for the high-profile *Innovate. Ignite. Imagine.* Awards Luncheon at the Kimmel Center for Performing Arts, elevating awareness of OIC’s regional impact among business and community leaders and driving increased philanthropic support.

• Designed and maintained brand presence across digital and print channels, including landing pages, email campaigns, and signage.• Collaborated with Brand Managers to establish and reinforce a cohesive visual identity for five optical brands.• Leveraged audience insights to deliver branded merchandise aligned with each brand’s strategy.• Played a key role in the comprehensive rebranding of Boscov’s Optical, including the development of a style guide, identity, online presence, and print materials.• Managed all marketing materials for BJ's Optical and Meijer Optical, ensuring timely delivery and alignment with brand objectives.• Contributed to the successful launch of new company brands, working both collaboratively and independently to meet project goals.

• Pioneered and implemented the school’s first Introduction to Web Design course, focusing on hands-on, web-based learning and foundational HTML/CSS coding.• Educated high school and middle school students on the latest graphic and web design software, equipping them with essential digital skills for future success.• Fostered strong relationships with students, parents, administration, and staff through proactive communication and collaboration.• Cultivated a positive classroom environment that encouraged healthy peer interactions and extended beyond the classroom into the school community.

• Led the Art Department, teaching over 500 students in art history, graphic design software, and modern print and layout techniques, while also managing the design and production of marketing materials.• Successfully rebranded the athletic department's team logos, driving increased apparel sales that funded new sports equipment.• Served as the yearbook and art club advisor, and launched an advanced after-school illustration program, fostering student creativity and engagement beyond the classroom.

• Taught 9th to 12th-grade students foundational art and design principles, including typography, color theory, and art history, fostering a deep understanding of visual communication.• Introduced students to basic HTML coding and cutting-edge graphic and web design tools such as Adobe Photoshop, Illustrator, and Dreamweaver, equipping them with valuable digital skills.• Developed and implemented a dynamic multicultural curriculum, guiding students in creating professional portfolio pieces—logos, business cards, postcards, and flyers—while encouraging creativity, cultural awareness, and self-branding.