As the Digital Marketing Strategist for the UW College of Engineering, I spearhead data-driven digital strategies for social media and email marketing across 10+ departments to increase efficiency, optimize output, improve user experience, and create more digital engagement.Email marketing:- Manage day-to-day email communications through all College departments to ensure consistency with brand messaging and optimize audience engagement.- Design, implement and optimize innovative email marketing campaigns to drive engagement and conversion.- Use Marketo’s marketing automation tools to enhance email communications through Smart Campaigns, A/B testing, personalization and segmentation, and reporting and analytics.Social media marketing:- Manage day-to-day operations (posting, community management, media takeovers) for Instagram, Facebook, YouTube, Twitter/X and LinkedIn.- Develop and curate targeted content and manage social media campaigns to increase audience engagement.- Manage student workers to help create additional engaging content.Data analytics and training: - Conduct continuous data analysis to identify insights and opportunities for improvement.- Define and manage short-term and long-term projects to improve digital communications with data-driven solutions.- Create new resources and templates and conduct monthly training sessions with communications staff.

● Content Production:- Drive SEO improvement and website engagement through blogs, case studies, white papers, and website content based on keyword research- Identify content gaps, track content performance, engagement, and SEO impact, and support the creation of new content accordingly ● Social Media - Drive website traffic and engagement through creative posts on LinkedIn, Facebook, and Twitter - Brainstorm and test new content types and initiatives across channels and track and evaluate performance ● Trade Show Support - Support trade show execution through developing display materials, coordinating product samples, ensuring brand consistency, and other support as needed● Content Integration - Edit, rewrite, and organize content from company acquisitions and external sources into Boyd’s corporate voice and website architecture

● Content Production:- Boosted website engagement and promoted thought leadership through blogs, press releases, case studies, social media posts, and website content● Sales Enablement and Training:- Created and coordinated recurring training webinars with experts on various capabilities, resources, and technologies for hundreds of salespeople and employees - Sourced and designed product and capability sample kits for sales representatives ● Event Support:- Coordinated trade show execution through collateral, product samples, booth decorations, and travel● Internal Newsletter:- Sourced, produced, and laid out graphics and content for quarterly internal newsletters and coordinated printing and distribution● Customer Surveys:- Conducted and analyzed results for bi-yearly 1,000+ person customer surveys to support quality systems- Organized raw response data into comprehensive reports for analysis and follow-up

● Helped lead efforts to produce over 40 events and trade shows in cities across the United States- Assisted in preparation, set-up, and tear-down of events.- Presented behind booth to increase sales and brand awareness.- Increased revenue through product and service sales and sign-ups.● Managed a four-person customer service team that handles phone calls, emails, and a live online chat.- Reduced total number of calls and emails through creative solutions.- Improved customer experience by doubling response time.- Analyzed response data and time to optimize service processes.● Wrote and edited for internationally distributed magazine.- Helped maintain brand identity through copy-editing and re-writing to ensure consistent tone.- Wrote technical and entertaining articles for publication.- Sourced material from a variety of writers to ensure deadlines were consistently hit.

● Proactively sourced dozens of pieces of content from artists around the world.● Wrote monthly technical and entertaining articles for publication in one of magic'soldest trade periodicals.● Converted difficult-to-understand technical concepts into entertaining monthly columns.