Building the materials hub that streamlines the search-to-spec process.

An award-winning SEO agency ready to boost your brand’s search visibility and make every click count.Contract position focused on developing a strategic marketing plan that includes comprehensive steps towards achieving growth targets. Agreement focused on ACV targets as well as MRR increases, leveraging brand narrative and advocacy enhancements to fuel pursuit of KPIs

Conversational AIManaged G2M strategy in the early growth phase, scaling ARR rapidly in 2 years. Owner of all marketing aspects, including demand generation, digital marketing, content development, community/agency relations, and more.Played a crucial role in establishing FURTHER as an industry leader.Crafted and implemented a strategic initiative to enhance top-of-funnel outreach and optimize bottom-of-funnel conversion rates.Initiated the organization's first paid media efforts, ad campaigns, and account-based marketing deployments which added significantly to ARR.

3D Product Visualization + AR/VROversaw team of 3 marketers leading the charge to deliver product visualization to the digital marketplace.Team’s efforts garnered G2.com's recognition as a Market Leader for the brand.Led all facets of marketing including demand generation, content & community, vendor management, and more

Led an internal Marketing Innovation Team with the goal of driving synergies across channels as we seek to craft and implement new strategies, technologies, and processes in a broader effort to improve and enhance our company's overall marketing performanceConceived, designed, and developed a concept for an online, direct-to-consumer business channel, operating and scaling like a tech startup, as it leverages emerging technologies like Augmented Reality and Artificial Intelligence, all in an effort to provide a superior consumer remodeling experienceImproved existing digital experiences through the redesign of two major consumer websites, the introduction and evolution of new AR/VR tools, and the development of several consumer and field service applications, with each connected back to effective use of CRM and lead nurturing strategiesWorked closely with senior leadership to initiate an overhaul of the corporate brand, with an aim to modernize and enhance the organization’s presence in the marketplace through expanded representation across various digital and traditional media channelsLed efforts to identify potential market segments, design product solutions, and construct market entry strategies for a +$100 million Next Generation product platform, the top priority of American WoodmarkIncreased the organization’s ability to leverage market intelligence through the evaluation and procurement of specialized research firms, expanding the company's data reporting, representation, targeted field studies, focus groups, consumer journey mapping, and customer segmentationMaximized VOC insights by integrating a new ratings and review platform, optimizing the resulting information to power CGC driven marketing strategies and awareness around needed internal improvements

Achieved the top ranked annual revenue total of $230 million as the lead marketer for the flagship brandHonored with a President’s Award for contributions made in the development of a field sales mobilization tool which reduced in-store maintenance activities by over 45%Awarded the prestigious Partner of the Year recognition by Home Depot for identifying and developing programs to satisfy underserved consumer segments, adding over $14 million in new revenueAdded over $80 million in new revenue through the development of new products and the subsequent marketing campaigns to launch them into the marketplaceChaired the justification team responsible for introducing the largest single product in company history, with a 20% mix shift impactReduced product launch merchandise expenses by 70% with the development and introduction of new in-store display strategies aimed at consolidating the presented materials for higher consistency and impact

Generated an incremental $12 million in revenue through the creation of a PRO focused offering using existing productsAdded $2 million in revenue and opened up a new product category in developing a new Vanity programDelivered extensive improvements to the brand’s online presence with the introduction of the a mobile application, a designer resource site, and a focused social media strategyLed the creation of a next generation in-store selling center, reducing construction costs by 45% while retaining or improving upon it’s ability to inspire and educate

Honored with a President’s Award for contributions made in the development of new consumer websitesImproved the brand’s in store presence with the addition of over 850 new displays, aimed at showcasing modern trends in style and functionIntroduced a comprehensive competitive pricing analysis model to aid in making informed positioning decisions, providing better insights into our $50 million promotional spend budgeting Achieved brand consistency across 1975 Home Depot stores through extensive efforts to bring 5 generations of merchandising up to current brand standards, with a limited budget of only $300k

Achieved annual revenue of over $70 million across six team members, a 15% increase over prior yearMaximized team potential with a focused strategy revolving around geographic concentrations, high frequency call patterns, and key relationship building Increased average unit spending by 19% through focused product knowledge and sales strategy trainings

Managed a network of over 160 Home Depot locations with efforts focused in building sales and resolving issues to strengthen our brand's position. Exceeded expected sales call volume by over 40% using sequential messaging campaign strategiesContributed to shared success by training fellow representatives sales methods and metric recording

Earned the largest ad buy of the year, worth over $90k by working closely to build a partnership with local clientele and presenting them with marketing solutionsAwarded several key national accounts, including Geico and McDonalds, valued at over $350k annually

Expanded sales model from small gift retailers to include presence in large national retailers like Target and Bass Pro Shops, creating new distribution channels and adding 35% in volume to the businessCreated new trade show branding strategies which led to a 26% increase in revenue during the National Stationary Show in New York, the largest and most important show in the industry