Chris Behrens

Chris Behrens Email and Phone Number

Founder, BearMail. I help retailers and sports teams sell more with email marketing | Salesforce Marketing Champion 2024 @ BearMail
Chris Behrens's Location
Kansas City Metropolitan Area, United States
Chris Behrens's Contact Details
About Chris Behrens

I help retailers and professional sports teams sell more with email marketing.

Chris Behrens's Current Company Details
BearMail

Bearmail

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Founder, BearMail. I help retailers and sports teams sell more with email marketing | Salesforce Marketing Champion 2024
Chris Behrens Work Experience Details
  • Bearmail
    Founder
    Bearmail Jul 2024 - Present
    Remote
    Learn practical tips to guide you from novice email marketer to expert email marketer. Every Monday morning, you'll get 1 actionable tip to become an expert data-driven email marketer. Visit TheBearMail.com to sign up now
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  • Nextactiv
    Account Director
    Nextactiv Sep 2021 - Present
    *Serve as the strategic owner, client relationship manager, and driver of work for key retail and sports clients.*Serve as a key client service contact, providing consultative guidance as it relates to CRM best practices *Lead strategic initiatives for clients by first identifying strategic objectives and goals and then translating these into actionable, measured project engagements for NextActiv team.*Develop new business pitches and presentations, securing multiple new clients and renewals
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  • Deg, A Merkle Company
    Senior Relationship Marketing Strategist
    Deg, A Merkle Company May 2021 - Sep 2021
    *Supported multi-billion dollar CPG brand and multi-billion dollar retailer's digital marketing strategic initiatives through identification of strategic objectives and goals and then translating those into actionable, measured projects.*Developed & delivered quarterly plan reviews to uplevel client CRM programs to increase engagement & sales
  • Sporting Kansas City
    Director Business Intelligence
    Sporting Kansas City Nov 2019 - May 2021
    *Onboarded new data warehouse, CRM, and mobile application for enterprise, resulting in first ever-views into fan acquisition, engagement, and retention across multiple departments / disciplines.*Managed end-to-end planning, execution, and reporting of targeted email marketing programs for Sporting Kansas City, helping drive 44% increase in engagement and lead generation efforts for ticket sales. *Developed RFM modeling for enterprise to drive fan acquisition, engagement, and retention efforts across marketing and ticketing departments, resulting in significantly lower cost per acquisition for marketing qualified leads.*Managed development and distribution of Tableau reporting for Sporting Kansas City enterprise.
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  • Sporting Kansas City
    Fan Data & Insights Manager
    Sporting Kansas City Mar 2018 - Nov 2019
    Kansas City, Missouri Area
  • Caleres, Inc.
    Manager, Consumer Engagement
    Caleres, Inc. Jul 2016 - Mar 2018
    *Developed and deployed Famous Footwear consumer audience segments to help deploy targeted messaging across all consumer touchpoints, with segments on behaviors, emotions, and consumer value.*Managed four-person team which planned and executed targeted email, SMS, and mobile app marketing programs, leveraging consumer behavior, data, and automatons to deliver the right message to the right consumer segment. Combined, channels resulted in $100M+ in directly attributable annual revenue for Famous Footwear across eCommerce and in-store sales*Supported defining predictive churn and product recommendation engine inputs & deploy models in email, resulting in twice the effectiveness in comparison to legacy efforts.
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  • Caleres, Inc.
    Manager, Consumer Analytics
    Caleres, Inc. Jul 2015 - Jun 2016
    *Defined, built, and maintained new consumer segmentation model for targeting in email and other channels, helping double email revenue over two-year period by replacing old segmentation model.*Developed email, mobility (web and app), and rewards program performance insights to help define customer engagement and retention tactics & strategies.*Managed transition from legacy ESP to Salesforce Marketing Cloud, developing plans to validate data inflow & outflow, test automated and triggered email campaigns, and ensure reporting needs are met.
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  • Caleres, Inc.
    Email Analytics Specialist
    Caleres, Inc. Aug 2014 - Jul 2015
    St. Louis, Mo
    *Built ad-hoc & automated email campaign reporting and provide recommendations to optimize email campaigns for Caleres brands, including Famous Footwear, Naturalizer, and Shoes.com.
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  • Vml
    Associate Channel Director, Crm
    Vml Feb 2017 - May 2017
    *Developed data-driven CRM strategy for multi-billion dollar major appliance manufacturer, providing recommendations for onboarding, ongoing use, and repurchase communications around large appliances.
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  • Leo Burnett
    Analyst
    Leo Burnett Apr 2014 - Jul 2014
    Chicago, Il
    *Utilized demographics & consumer behavior data to segment emailable database (through SAS & SQL queries), and aide in execution of weekly email sends to 13MM+ email subscribers. *Delivered insights on multi-billion dollar CPG rewards program weekly e-mail & loyalty program metrics, developing client recommendations for improved email engagement and loyalty performance.*Developed monthly dashboards for individual brands, content partners for direct clients & partners.
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  • Leo Burnett Arc
    Associate Analyst
    Leo Burnett Arc Jan 2013 - Apr 2014
    Chicago, Il
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  • University Of Missouri
    Research Assistant
    University Of Missouri Aug 2011 - Dec 2012
    Columbia, Missouri Area
    Manage Crosby MBA's social media presence.Use Google Analytics to make website recommendations for mba.missouri.eduEstablish and maintain Crosby MBA blog
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  • Leo Burnett Arc
    Optimization Intern
    Leo Burnett Arc Jun 2012 - Aug 2012
    Chicago, Il
    Correlated sales with 350 variables for predictive model preparationSegmented social media audience through keyword and author analysesProfiled web audiences using Nielsen NetView and Compete toolsPrepared ethnic and regional segmentation reports Built linear regression model to predict website traffic based on search traffic volume
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  • Soccerpro.Com
    Social Media Manager
    Soccerpro.Com Feb 2010 - Sep 2011
    • Grow Facebook Fan base through various social media promotions, facebook ads, and other methodology• Record weekly metrics on social media performance• Moderate and control Facebook Fan page and Twitter accounts
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  • American Cancer Society
    Income Development Intern
    American Cancer Society May 2009 - Jul 2009
    • Event planning for first ever Virtual Walk event throughout the U.S., including website design, advertisement, viral marketing campaign, guideline design, etc.• Event planning for new event called Bark For Life, including securing a venue, designing fundraising suggestions, composing a website, implementing an original marketing campaign for the event, and designing a t-shirt/logo.• Recruiting sponsors for new and marquee American Cancer Society events.• Telephone fundraising for Relay for Life and Making Strides Against Breast Cancer events in the local area.
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Chris Behrens Skills

Social Media Marketing Microsoft Office Data Analysis Social Media Google Analytics Blogging Online Marketing Web Analytics Marketing Digital Marketing Management

Chris Behrens Education Details

Frequently Asked Questions about Chris Behrens

What company does Chris Behrens work for?

Chris Behrens works for Bearmail

What is Chris Behrens's role at the current company?

Chris Behrens's current role is Founder, BearMail. I help retailers and sports teams sell more with email marketing | Salesforce Marketing Champion 2024.

What is Chris Behrens's email address?

Chris Behrens's email address is cb****@****res.com

What is Chris Behrens's direct phone number?

Chris Behrens's direct phone number is +163023*****

What schools did Chris Behrens attend?

Chris Behrens attended University Of Missouri-Columbia, College Of Business, University Of Missouri-Columbia, College Of Business, St. Francis.

What are some of Chris Behrens's interests?

Chris Behrens has interest in Technology, Social Media, Soccer, Lean Startups, Emc Corporation, Sports, Online Marketing, Business, Food, Data Analysis.

What skills is Chris Behrens known for?

Chris Behrens has skills like Social Media Marketing, Microsoft Office, Data Analysis, Social Media, Google Analytics, Blogging, Online Marketing, Web Analytics, Marketing, Digital Marketing, Management.

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