Chris Behrens Email & Phone Number

Remote

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*Serve as the strategic owner, client relationship manager, and driver of work for key retail and sports clients.*Serve as a key client service contact, providing consultative guidance as it relates to CRM best practices *Lead strategic initiatives for clients by first identifying strategic objectives and goals and then translating these into actionable.

*Supported multi-billion dollar CPG brand and multi-billion dollar retailer's digital marketing strategic initiatives through identification of strategic objectives and goals and then translating those into actionable, measured projects.*Developed & delivered quarterly plan reviews to uplevel client CRM programs to increase engagement & sales

*Onboarded new data warehouse, CRM, and mobile application for enterprise, resulting in first ever-views into fan acquisition, engagement, and retention across multiple departments / disciplines.*Managed end-to-end planning, execution, and reporting of targeted email marketing programs for Sporting Kansas City, helping drive 44% increase in engagement and.

Kansas City, Missouri Area

*Developed and deployed Famous Footwear consumer audience segments to help deploy targeted messaging across all consumer touchpoints, with segments on behaviors, emotions, and consumer value.*Managed four-person team which planned and executed targeted email, SMS, and mobile app marketing programs, leveraging consumer behavior, data, and automatons to.

*Defined, built, and maintained new consumer segmentation model for targeting in email and other channels, helping double email revenue over two-year period by replacing old segmentation model.*Developed email, mobility (web and app), and rewards program performance insights to help define customer engagement and retention tactics & strategies.*Managed.

St. Louis, MO

*Built ad-hoc & automated email campaign reporting and provide recommendations to optimize email campaigns for Caleres brands, including Famous Footwear, Naturalizer, and Shoes.com.

*Developed data-driven CRM strategy for multi-billion dollar major appliance manufacturer, providing recommendations for onboarding, ongoing use, and repurchase communications around large appliances.

Chicago, IL

*Utilized demographics & consumer behavior data to segment emailable database (through SAS & SQL queries), and aide in execution of weekly email sends to 13MM+ email subscribers. *Delivered insights on multi-billion dollar CPG rewards program weekly e-mail & loyalty program metrics, developing client recommendations for improved email engagement and.

Chicago, IL

Columbia, Missouri Area

Manage Crosby MBA's social media presence.Use Google Analytics to make website recommendations for mba.missouri.eduEstablish and maintain Crosby MBA blog

Chicago, IL

Correlated sales with 350 variables for predictive model preparationSegmented social media audience through keyword and author analysesProfiled web audiences using Nielsen NetView and Compete toolsPrepared ethnic and regional segmentation reports Built linear regression model to predict website traffic based on search traffic volume

• Grow Facebook Fan base through various social media promotions, facebook ads, and other methodology
• Record weekly metrics on social media performance
• Moderate and control Facebook Fan page and Twitter accounts

• Event planning for first ever Virtual Walk event throughout the U.S., including website design, advertisement, viral marketing campaign, guideline design, etc.
• Event planning for new event called Bark For Life, including securing a venue, designing fundraising suggestions, composing a website, implementing an original marketing campaign for the event, and designing a.
• Recruiting sponsors for new and marquee American Cancer Society events.
• Telephone fundraising for Relay for Life and Making Strides Against Breast Cancer events in the local area.

Mba, Marketing Analytics

Activities and Societies: VP of Membership-Crosby Analytics Society Social Media Research Assistant MBA Association Member

Bsba, Marketing

Activities and Societies: Honors College Member, President-Castle in the Sky, Marketing Forum-VP of Communications

Education record