Christopher Beley Email & Phone Number

London, London, GB

Oversaw TAG’s largest US retail sector representing $76M+ in revenue. Portfolio included the management of 50+ on-site sourcing and creative production account management teams responsible for omnichannel creative solutions servicing global brands such as GSK Consumer Healthcare (now known as Haleon), Coca-Cola, LEGO, Heineken, and others.

London, London, GB

Oversaw two of the largest US enterprise sourcing accounts for TAG (GSK Consumer Healthcare and Coca-Cola) representing over $69M in revenue. Managed on-site account services team of 30+ sourcing and project management executives responsible for the one-stop shop of all their retail shopper POS, merchandising, and packaging activation needs.

Leverkusen, North Rhine-Westphalia, DE

• Oversaw large display budget. Managed third-party vendors, resources and a team of 4 direct reports responsible for the end-to-end process/project management, strategic planning support, budget management and forecast.
• Negotiated significant annual savings via new Material Contract with Strategic Display Partner.
• Delivered $550M+ in Sales for the US Bayer Portfolio including iconic brands such as Claritin, Coppertone, Aleve, Aspirin, MiraLax, and One-A-Day, across all retail categories of trade.
• Created strategy around the organizational design and go-to-market strategy that led to the process simplification, sound financial acumen, ownership and accountability of the overall display process.
• Led cross-functional team that established the end-to-end process and defined the cross-functional RACIs for each phase in the bonus pack process.
• Established national display design segmentation strategy, projected to deliver >$1M in savings.

New York, New York, US

• Oversaw large display and promotional budget. Managed third-party vendors, resources and a team of 11+ direct reports responsible for the design, development, management, procurement and execution of highly engaging.
• Negotiated very large annual savings via new Supply Agreement with Display Services Provider.
• Delivered $500M+ in Sales for the US PCH Portfolio including iconic brands such as Advil, Centrum, ChapStick, Robitussin, Emergen-C and Nexium 24HR, across all retail categories of trade.
• Led “Best in Class” US launch and execution of the largest Rx-to-OTC switch in history through retail shelf sets, club packs, merchandising display and graphic activations for Nexium 24HR.
• Seamlessly transitioned third-party production from 2 sites, to new ‘single’ location.
• Partnered with BT on new IT solution to manage display financials, execution, and allocation.

New York, New York, US

• Oversaw large display and promotional budget. Managed Display Planning Team of 4+ direct reports, third-party vendors and resources in the Commercial Organization.
• Negotiated significant annual savings via new Display Supply Agreement with existing supplier.
• Created and led integration strategy of newly acquired Emergen-C merchandising display business into existing supplier base and processes with minimal disruption to the business.
• Implemented build-to-order strategy, resulting in $1.6M savings and $2.3M in incremental sales.
• Developed strategic material and assembly vendor strategies, including vendor owned inventory.
• Showcased merchandising display thought leadership and innovation at Annual Business Meetings.

New York, New York, US

• Oversaw half of the display and promotional budget. Managed Display Ops Team Members and Co-Op Program, responsible for the design, development, management, procurement and execution of custom/national display and.
• Achieved $1M+ annual cost savings through continuous improvement efforts and negotiations.
• Seamlessly integrated in-house SAP system with a third-party project management system.
• Designed and executed “first of [their] kind” displays that were considered “Best in Class” at each retailer (i.e. Costco’s Universal Drop-Down Pallet, Rite Aid’s Expandable PDQ, Publix’s Half Pallet, etc.).

New York, New York, US

• Managed Co-Ops and responsible for the design, development, management, procurement, and execution of custom/national display and promotional special pack programs for the Respiratory Business Unit.
• Achieved $530K in cost savings resulting from development of new, more efficient displays by conducting post cough/cold display audits.
• Established “Display Expos” for business units that delivered on innovation and productivity, revolutionizing the display development process at Wyeth Consumer Healthcare.

Greater Chicago Area, IL, US

Provided packaging-related brand maintenance for Taco Bell Home Originals and DiGiorno Pasta and Sauces at process and category team levels. Integral member of New Meals Innovation Team.

Deerfield, Illinois, US

Provided sterile barrier packaging expertise for the entire Anesthesia product line of the I.V. Systems Division.

Abbott Park, Illinois, US