•Creating new product ideas, parameters, and designs.•Driving product discovery, market research, and competitor research•Coordinating with engineering, marketing, and sales directors.•Leading the entire product lifecycle from concept to launch.•Consulting with stakeholders and testing clients to gain insight into product effectiveness•Communicating product vision and strategy to stakeholders and executive management.•Driving innovation and new product development initiatives

Responsible for 5 primary functions: •Conducting Research necessary to identify the competitive landscape for current and future product lines. This includes detailed SWOTT analysis of current and contemplated product categories. Findings will be presented to the executive team and an actionable development plan will be created.•Overseeing the Development/Design team(s) which includes oversight of systems/processes, development/design team members and overall direction.•Pricing Strategy. Responsible for Cobian’s Strategic Pricing Plan including assisting in identifying opportunities to reduce production costs (tariffs, materials, pop etc.), and optimizing margins by maximizing wholesale/retail price points by increasing the perceived value of products. •Overseeing the Promotions Team which includes graphics production for all applications/platforms, Public Relations, Social Media and Ambassador relations.•Placement Team. Addresses key decisions such as channels of distribution, and product segmentation.

• Graphic Design, January 2006 – March 2008• Senior Graphic Designer, March 2008 – June 2009• Marketing Manager, June 2009 – December 2014• Marketing / Men’s Product Line Manager, January 2014 – September 2019• Director of Marketing and Product October 2019- Current Product:• Implemented rapid prototyping with the integration of 3D cad and 3D printing into the design and development process. • Research, develop and implement new product development and brand communication strategy. • Collaborated with outside sales staff and international distributors on go-to-market strategies and product launch. • Pricing and development negotiation with overseas sourcing.• Direct communications and development with overseas factories for molds, samples, confirmation sample development and pricing.• Solution-focused management of product development and manufacturing with overseas partners. Marketing:• Develop go-to-market strategies and manage the building and distributing assets to salesforce during product launch. • Lead agencies and internal team members to execute all development of developed marketing plan (marketing materials, advertising, client communications, marketing campaigns, content for trade publications, web, Public Relations, etc.). • Worked closely with the web builders to ensure branding and brand message is consistent with overall marketing and communication objectives. • Develop and manage marketing budget. • Manage and adjust all visual assets used by the company for marketing purposes. • Develop and design trade show booths and ensured all booth imagery and overall booth look and feel match the brand image and message.• Brand direction and graphic communication.

I have worked with many different companies and start-ups in analyzing their brand and market share, also objectively looking at how we can go after new market opportunities. At the same time designing and defining the end user experience and overall brand perception for both B2C and B2B aspects. • Go-to-market plans and strategy maps. • Overall marketing plans and product market mapping. • Product design/development. • General POP and marketing design and layout. - Consulting Brand Director/ Product Development: Ranch Craft Originals. o Define the brand message and product line for target markets.o Go-To-Market strategy and market mapping.o Go to market planning and strategy with booth design and development for key market tradeshows.o Layout and Design of logo, POP, and all sales/ Marketing assets.o Product CAD design and development. - Product Design: Duluth Trading Company. o Product CAD design and development.o Define product line within Duluth Trading Co. brand parameters for identified new target markets.- Consulting Marketing Director: GeoSKY Alert GPS Tracking Systems.o Go to market strategy and planning.o Define brand message and communicate product and brand message to new markets in multiple industries.o Oversaw Layout and Design of all messaging including POP, and all sales/ Marketing assets.- Product Design: Duffs Shoes International. o Product CAD design and development.